Responsibilities

• Lead audience-centered, behaviorally informed omnichannel strategies across HCP, patient, caregiver, payer, and other stakeholder audiences
• Translate brand and business strategy into connected journeys, engagement architectures, channel roles, sequencing, triggers, and activation roadmaps
• Define how content, media, CRM, field, social, experiential, and digital interactions work together to move audiences toward desired behaviors
• Make clear strategic choices and tradeoffs that focus investment on the moments and interactions most likely to create impact
• Turn research, segmentation, behavioral data, cultural context, and market dynamics into actionable audience understanding
• Identify the beliefs, motivations, barriers, decision pathways, and moments of receptivity that engagement must address
• Shape content and experience strategy so each interaction has a clear role, purpose, call to action, and connection to what happens next
• Maintain the strategic throughline as work moves from strategy into creative development, implementation, and optimization
• Define engagement objectives, KPI frameworks, signal plans, and learning agendas
• Design closed-loop approaches that use customer response and performance data to improve content, channels, sequencing, and future engagement

Requirements

• 10+ years of relevant experience across engagement strategy, omnichannel strategy, experience planning, digital strategy, CRM strategy, integrated strategy, or related disciplines
• Significant pharmaceutical, healthcare, or life sciences experience, preferably in an agency, communications, or consulting environment
• Proven ability to lead complex engagement strategy from audience insight and problem definition through activation, measurement, and optimization
• Strong understanding of HCP and patient journeys and the strategic roles of media, CRM, digital, social, field engagement, data, analytics, experience design, and marketing technology
• Fluency in how personalization, marketing automation, modular content, next-best action, and decisioning can support omnichannel engagement
• Strong client leadership, facilitation, executive communication, and strategic storytelling skills
• Experience leading pitches, growing client relationships, and managing or developing strategists
• Working knowledge of pharmaceutical regulatory, privacy, consent, and compliance considerations

Preferred

• Experience across both HCP and patient engagement and across launch, growth, or mature brand challenges
• Experience translating global strategy into locally relevant engagement approaches
• Practical experience with advanced segmentation, dynamic personalization, closed-loop marketing, or AI-enabled planning and optimization
• Experience building or evolving an engagement, omnichannel, digital, or experience strategy capability

Benefits

• Our benefits package typically includes health care insurance, retirement plans, generous paid time off and holidays, wellness benefits, life insurance, learning and development opportunities, and other resources that support our employees throughout their careers. Additional benefits may be available based on your location. Beyond benefits, you'll find a culture built on collaboration, innovation, inclusion, and the opportunity to make a meaningful impact on healthcare and the people it serves.