VP, Earned Media

USA (On-site)

$140K/yr – $180K/yrSenior LevelFull time

Posted 4 days ago

Job Summary

Own leading earned media programs for health clients, shaping strategy and executing storytelling across life sciences, public health and health tech.

  • Strategic leadership of earned media across healthcare sectors
  • Story development and high-impact pitches
  • Advising clients on high-profile moments and potential issues

Job Description

Responsibilities

  • Lead earned media strategy and execution for clients across life sciences, public health and health technology, securing meaningful coverage across national, trade, consumer, broadcast and digital media.
  • Develop compelling, newsworthy stories, pitches and media strategies that help complex healthcare topics break through.
  • Serve as a trusted client advisor on high-profile moments including FDA approvals, corporate announcements, public health initiatives and issues or crisis situations.
  • Build and maintain strong media relationships while identifying new opportunities to elevate client narratives.
  • Partner across disciplines to integrate earned media into broader communications strategies and campaigns.
  • Help evolve JPA Health’s earned media capabilities, including new approaches to technology, AI and measurement, while contributing to new business and mentoring colleagues.

Requirements

  • Significant earned media experience within a healthcare communications agency environment, supporting life sciences, pharmaceutical, biotech, public health and/or health technology clients.
  • A strong track record of securing high-quality coverage across national, trade, consumer, broadcast and digital outlets.
  • Excellent media instincts and established relationships, with the ability to identify compelling angles and develop pitches that break through.
  • Strong healthcare storytelling skills and the ability to translate complex scientific or industry topics for different audiences.
  • A strategic mindset combined with a willingness to remain hands-on with media strategy and execution.
  • Strong client counsel, communication and collaboration skills, with the ability to work effectively across integrated teams.

Benefits

  • Paid time off when you need it most: 20+ days PTO, 10 holidays, Sabbatical, bereavement & compassion leave, parental leave, civic duty, volunteer time and year-end office closure.
  • Unlimited access to LinkedIn Learning, internal webinars through JPA’s Elevate Institute, tuition reimbursement, paid professional development, and paid learning and development time.
  • An impressive and comprehensive benefits package that supports you and your family’s physical, mental and financial well-being.
  • Competitive pay and opportunities to advance. The anticipated starting pay for this role is between $140,000 and $180,000 annually, based on a variety of factors including but not limited to experience, qualifications, and location. You may also be eligible for performance-based bonuses. We review compensation annually and evaluate readiness for promotions every quarter.
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JPA Health

At JPA Health, we sync-up PR, marketing, advocacy and medical comms to share our clients’ commitment that helps people live healthier lives. Some might say we are obsessed with improving and protecting lives.This ideology inspires our work. Our passion drives meaningful relationships. It stimulates intellectual curiosity. It pushes us to combine data and intuition to go deeper and see beyond the obvious. It drives sophistication and creativity to solve complex problems.Our exclusive focus on health means that clients can count on a team with experience and perspective to deliver results. JPA Health is an independent, integrated agency. We are proud of our heritage and the award-winning work we get to do every day.

Founded in 2007
Washington, District of Columbia, USA
123 employees (23 in marketing)

Salaries

Posted range

$140K/yr – $180K/yr

Taken straight from the job posting.

See all JPA Health salaries

Marketing Team

Marketing Team Size
15 (12% of company)
Median Tenure
1.6 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Last Raise
Private Equity, 4 years ago

Funding History

  • May 2022
    Private Equity

Traffic Signals

Monthly Visitors
7.3K
Traffic Source Mix
Search
23%
Direct
46%
Referral
7.1%
Social
22.7%
Paid
1.1%

Headcount Trend

Current headcount: ~123

Recent News

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VP, Earned Media

JPA Health · USA · On-site