Responsibilities

• Own e-commerce performance across all brands as a true business leader — accountable for revenue, conversion, traffic, AOV, and customer lifetime value in a DTC-led company where digital is the primary engine of growth.
• Set the multi-brand digital vision and translate it into a rigorous, data-driven roadmap; hold yourself and the organization to measurable outcomes across every property, every season.
• Think and act like a GM: monitor performance daily, identify risks and opportunities in real time, and make rapid, high-quality decisions that protect and accelerate the business.
• Drive continuous site optimization through A/B testing, funnel analysis, and iterative experimentation — always moving the needle on conversion and engagement, never satisfied with the status quo.
• Lead the identification of whitespace opportunities across the portfolio; anticipate competitive shifts and capitalize on them before the market does.
• Serve as the business authority on Salesforce Commerce Cloud — driving platform strategy, governing roadmap prioritization, and partnering with IT on architecture decisions that enable scalability.
• Champion the full utilization of SFCC capabilities, ensuring the team extracts maximum value from platform features including promotions, catalog management, and storefront performance.
• Lead evaluation and integration of third-party tools and technologies that amplify SFCC's core capabilities and accelerate the customer experience roadmap.
• Own the end-to-end digital go-to-market plan for each brand in the portfolio ensuring every brand shows up online with the right product, the right message, and the right offer at the right moment.
• Drive promotional strategy and calendar execution across all brands; partner with Merchandising and Planning to ensure promotional activity is commercially sound, brand-appropriate, and optimized for digital conversion.

Requirements

• 10+ years of progressive e-commerce leadership, including P&L or revenue ownership in a DTC-led retail environment — you have been accountable for business results, not just channel metrics.
• Demonstrated experience managing digital go-to-market planning across multiple brands or concepts — promotional calendars, moment marketing, product launches, and brand positioning online.
• Deep, hands-on expertise with Salesforce Commerce Cloud — you know the platform and lead strategic decisions around it with authority.
• Proven track record of driving meaningful, sustained improvement in core web KPIs: conversion rate, revenue per visit, AOV, and customer retention.
• Expert-level analytical skills — you are fluent in web analytics platforms (Adobe Analytics, Google Analytics), can build a business case from raw data, and know how to separate signal from noise.
• Proven ability to work in tight strategic partnership with UX/UI, digital marketing, and data analytics leaders — leveraging their capabilities to drive your own commercial outcomes.
• Experience designing and scaling personalization programs that deliver measurable impact on customer engagement and revenue.
• Demonstrated ability to lead large, diverse teams — you set direction, develop talent, and drive results through others without losing pace.
• A track record of operating effectively in matrixed, cross-functional environments — you earn influence through results and relationships, not just authority.
• Polished executive presence with the ability to communicate complex analyses and strategies clearly and persuasively to the C-suite.

Preferred

• Experience with personalization programs and scaling them to drive engagement and revenue
• Experience leading multi-brand e-commerce teams in a matrixed organization
• Proven ability to translate data into executive-ready narratives and action plans

Benefits

• Competitive Health Benefits (Medical, Dental & Vision)
• Employer HSA Contribution
• 401K Match
• Employee Assistance Program
• Hybrid Work Schedule (Corporate)
• Business Casual Attire
• Wellness Initiatives
• 30% Associate Merchandise Discount Across our Family of Brands
• Employee Discount on Travel, Cell Phone Plans and More
• Generous Paid Time Off Program