Senior Product Marketing Manager
GameChanger
New York City, NY (Remote)
$140K/yr - $160K/yrIn-houseFull-timeSenior level5+ years exp.
10 hrs ago
VP of Digital Product Marketing
USA (On-site)
Salary Not AvailableSenior Level20+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive product marketing and growth for digital products, leading GTM, positioning, and cross-functional collaboration.
- Own the end-to-end GTM strategy and cross-functional launch planning.
- Must-have: Over 20 years of digital marketing or internet product marketing.
- Standout: Proven leadership of growth, content, and brand teams.
Job Description
Responsibilities
- Product Marketing Strategy Development
- Developing the Market Entry Strategy (GTM) for digital products. Go-To-Market
- Define Product Positioning, Target Users, and Differentiated Competitive Strategies
- Brand and Marketing Communication
- Coordinate Brand Strategy and Enhance Market Awareness of Digital Products
- Plan Integrated Marketing Communications (Content, Social Media, PR, Advertising, etc.)
- User Growth and Customer Acquisition
- Build a User Growth System (Acquisition, Activation, Retention, Conversion)
- Optimize Advertising Strategies (SEO/SEM, Feed Ads, Channel Partnerships, etc.)
- Product Monetization and Conversion Optimization
Requirements
- Bachelor's degree or above, preferably in marketing, business management, or related fields
- Over 20 years of experience in digital marketing or internet product marketing
- Over 15 years of team management experience, with experience in building from scratch or achieving scaled growth preferred
- Familiar with mainstream digital marketing channels and tools (such as SEO, SEM, social media, growth hacking, etc.)
- Strong data analysis skills and business acumen
- Successful case studies in creating blockbuster products or achieving rapid user growth
- Excellent cross-departmental communication and project management skills
Higher Ground Financial Group
Our purpose is to honor God by serving others. We find out what you want financially and help you get it. Imran Razvi founded Higher Ground Financial Group to help clients focus on their own definition of success rather than conventional financial thinking. Imran, his son, Daniel, and the rest of our team at Higher Ground Financial Group are here to help build a unique and comprehensive strategy for you and your family. What makes us different? We focus on clear objectives: • Reducing taxes • Reducing risk • Reducing fees & costs • Increasing current and retirement income • Increasing wealth protection • And passing on more to your family We help clients find money that they might be unknowingly losing or inefficiently using. We focus on maximizing cash flow, rather than the hope of accumulating assets, and we often use unique or uncommon strategies as part of our client portfolio.Please call us if you have any questions about our firm or the range of financial products and services we provide. Our firm has a relationship with a variety of financial services companies, so if we don’t have a product or service, we know a group that does.
Headcount Trend
Current headcount: ~6
