Responsibilities

• Manage CDP audience tagging operations, including badge configuration, audience development, platform integrations, data governance, and audience match rate optimization
• Support CDP and Salesforce Data Cloud integrations, ensuring accurate borrower signal capture, attribution tracking, UTM governance, and reporting integrity
• Develop and activate audience strategies for targeting, suppression, retargeting, personalization, lead nurturing, and cross-sell initiatives across loan products
• Identify, negotiate, onboard, and manage affiliate, referral, co-marketing, and business development partnerships to expand borrower acquisition channels
• Ensure affiliate compliance, brand standards, and performance optimization across all partner programs and placements
• Coordinate campaign execution and vendor relationships across Google, Meta, MNTN, LinkedIn, agencies, and emerging channels
• Monitor channel performance, optimize budgets, and improve lead generation, conversion rates, and cost efficiency across the lending portfolio
• Own lead generation and loan origination reporting, including attribution models, cost-per-lead, cost-per-funded-loan metrics, and executive performance insights
• Partner with Marketing Technology and Engineering teams to expand CDP capabilities, borrower intent scoring, audience segmentation, and personalization initiatives
• Apply conversion rate optimization strategies, including audience analysis, landing page testing, funnel diagnostics, and campaign experimentation

Requirements

• Bachelor's degree in Marketing preferred
• 4–7+ years of experience in digital marketing, paid media, MarTech, or demand generation, with hands-on expertise in affiliate marketing, media buying, data platforms, or audience management.
• Experience with CDPs, tag management systems, audience intelligence platforms, and marketing automation tools (e.g., Tealium, Segment, Marketo, HubSpot, Salesforce Marketing Cloud).
• Proficiency in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, audience targeting, attribution tracking, UTM governance, and performance reporting.
• Strong analytical skills with the ability to interpret funnel performance, identify optimization opportunities, and improve conversion rates.
• Experience managing lead generation programs, webinars, email nurture campaigns, paid search, geo-targeted marketing, and demand generation initiatives.
• Knowledge of CRO, growth marketing, audience segmentation, and testing methodologies to improve customer acquisition performance.
• Proven success developing affiliate, referral, co-marketing, or business development partnerships that drive pipeline growth.
• Strong communication skills with the ability to translate technical concepts into actionable business recommendations.
• Experience operating in regulated industries, preferably financial services, banking, fintech, mortgage lending, or consumer lending.

Preferred

• Familiarity with Salesforce Data Cloud, Tableau, CTV platforms, Adobe Target, and other modern marketing technology solutions is preferred.

Benefits

• Medical, Dental, Vision, and Life Insurance
• Paid Sick Leave, 3 weeks’ Vacation, and Holidays (about 11 a year)
• HSA or FSA account and other voluntary benefits
• 401(k) Retirement Saving Plan with Employer Match Program and 529 Savings Plan
• Employee Mortgage Loan Program and free access to an Axos Bank Account with Self-Directed Trading