Responsibilities

• Pipeline Ownership & Performance: Own the global pipeline waterfall and deliver against quarterly and annual goals.
• Demand Strategy & Campaigns: Own the global demand generation strategy aligned to company growth targets, GTM focus segments, and product priorities.
• Channel & Program Ownership: Paid Demand: Own paid search, paid social, display, and sponsorships. Set budget, targets, and optimisation strategy to maximise ROI and pipeline impact.
• Data, Operations & Tooling: Work closely with Marketing Operations to ensure clean data, accurate attribution, and aligned definitions (MQL, SAL, SQL, pipeline stages).
• Leadership & Cross‑Functional Alignment: Lead, develop, and mentor a global demand generation team (paid, digital, events, regional/field).

Requirements

• 10+ years in B2B SaaS demand generation or growth marketing, including experience at a scale‑up or high‑growth environment.
• Proven track record of owning and delivering pipeline targets in partnership with Sales and Business Development teams.
• Strong experience targeting mid‑market, SLED and enterprise accounts, ideally with a mix of inbound and targeted outbound/ABM‑style motions.
• Deep understanding of full‑funnel demand generation acrosspaid, organic, email/nurture, events, and partner channels.
• Strong analytical skills with the ability to build models, interpret data, and make clear decisions based on numbers.
• Hands‑on expertise with Salesforce and marketing automation(e.g. HubSpot, Marketo, or similar), plus familiarity with common ad platforms and analytics tools.
• Experience leading and scaling ahigh‑performing team, including hiring, coaching, and performance management.
• Clear, concise communication style; comfortable presenting to executive and board‑level stakeholders.

Preferred

• Experience inMicrosoft 365 ecosystem, security, governance, or IT operations.
• Experience in private‑equity backed businesses and working with C‑suite/board on growth plans, budgets, and performance.
• Exposure to SLED/public sector or other regulated industries.
• Experience in security focused software companies
• Familiarity with ABM tools and approaches (6sense, Demandbase, etc.).