Own global demand generation to grow pipeline and accelerate revenue across segments with multi‑channel campaigns, ABM, and a data‑driven ROI mindset.

• Growth Infrastructure: Own and drive Sidetrade’s global demand generation strategy, with a clear mandate to grow pipeline and accelerate revenue across all segments.
• Demand Gen Team: Build and lead a high‑performing demand generation team covering digital marketing, content, field events, paid media, SEO/SEM and marketing operations.
• Sales Alignment: Partner closely with Sales leadership to align on pipeline targets, campaign prioritisation, and account‑based marketing (ABM) programmes.
• Integrated Campaigns: Define and execute integrated multi‑channel campaigns across Europe and North America.
• ABM Motion: Develop and scale an ABM motion, targeting strategic enterprise accounts with personalised programmes.
• Martech & Data: Own the marketing technology stack (Marketo, Salesforce, 6sense or similar) and ensure best‑in‑class data hygiene, attribution and reporting.
• Pipeline & ROI: Build and present rigorous pipeline and ROI reporting to the CMO and Executive team, with full accountability for MQL to Closed–Won metrics.
• Budget Stewardship: Manage the demand generation budget, optimising spend across channels to maximise pipeline contribution.
• Brand & Positioning: Champion the Sidetrade brand in all demand activity, ensuring consistency of message and positioning across all markets.
• Trend Leadership: Stay ahead of B2B SaaS demand generation trends, bringing innovative ideas and best practices to the team.