Responsibilities

• Develop and execute a comprehensive demand generation strategy focused on building strong, measurable pipeline revenue
• Own and manage paid advertising across a diverse channel mix including LinkedIn, Google Ads, Meta, X (Twitter), Bing, Reddit, and emerging platforms  optimizing each for ROI and pipeline contribution
• Plan and execute highly targeted ABM programs to engage strategic accounts and key decision-makers, coordinating closely with sales on personalized, multi-touch campaigns
• Bring fresh, creative thinking to demand generation  generate novel campaign concepts and launch new initiatives that cut through the clutter in the B2B cybersecurity/data space
• Manage budget allocation across channels, including video production and creative development, ensuring efficient spend and measurable outcomes
• Leverage HubSpot to build and optimize marketing automation workflows, lead scoring models, email nurture programs, and attribution reporting 4e2  serving as the marketing liaison for HubSpot in close partnership with Operations
• Conduct continuous performance analysis, A/B testing, and campaign optimization to improve conversion rates, reduce acquisition costs, and maximize efficiency across the funnel

Requirements

• 8+ years of experience in demand generation, growth marketing, or performance marketing 353; B2B SaaS experience required
• Proven track record of owning and hitting large pipeline targets ($90M+), with a clear ability to connect marketing activity to revenue outcomes
• Hands-on experience across a broad paid media channel mix 4f0; LinkedIn, Google Ads, Meta, X, Bing, Reddit, and beyond (not just the usual two)
• Deep expertise in ABM methodologies and enterprise marketing strategies
• Strong creative instincts ��� you know how to make technical, "boring" industries feel exciting and relevant to buyers
• Advanced HubSpot proficiency including marketing automation, workflows, lead scoring, reporting, and CRM integration
• Data-driven mindset with strong analytical skills and experience with marketing attribution modeling
• Comfortable being both a strategic thinker and a hands-on executor 4e2; this role requires both