Responsibilities

• Architect & Execute the Full-Funnel Enterprise Demand Engine
• Develop and own the global demand generation strategy, directly aligned to revenue and pipeline targets across large enterprise accounts.
• Build and execute integrated, multi-channel campaigns spanning paid media, email, content syndication, executive events, and emerging channels — all designed to reach and resonate with senior enterprise buyers
• Translate product positioning and messaging into compelling campaigns that engage C-suite and VP-level decision-makers across every stage of the buying journey.
• Design high-converting landing pages and lead capture experiences that maximize conversion rates among enterprise audiences.
• Partner with sales and product marketing to drive shared pipeline accountability and integrated execution across the GTM organization.
• Drive Digital Acquisition Excellence
• Plan and manage paid campaigns across Google, LinkedIn and other relevant platforms to drive qualified traffic and leads.
• Evaluate and test third-party channels (e.g. email sponsorships) to expand reach and lead acquisition.
• Own channel-level CAC and ROI — every demand dollar is accountable
• Build & Scale Target Account Programs (ABM)
• Lead the strategy and execution of 1:1 and 1:few ABM programs targeting senior leadership within top enterprise and strategic accounts.
• Collaborate with sales and field marketing to build multi-touch, personalized campaigns for priority accounts that penetrate buying committees at the VP and C-level and accelerate deal cycles.
• Develop clear account plans in partnership with Sales; orchestrate multi-channel programs that multi-thread into executive stakeholders across infrastructure, data, AI, and line-of-business teams.
• Drive innovation around account intelligence, intent signals, executive personalization, and creative outreach to senior decision-makers.
• Support trade shows, executive roundtables, CIO/CTO dinners, and virtual experiences with integrated digital programs that enhance engagement and pipeline outcomes.
• Analytics, Reporting & Optimization & Budget Management:
• Partner with Marketing Ops to ensure rigorous campaign tracking, multi-touch attribution, and funnel reporting are in place and trusted.
• Analyze performance on a weekly, monthly, and quarterly cadence — continuously optimizing programs based on what the data says, not what feels right.
• Manage demand generation budget allocations to maximize ROI and support pipeline goals.|Work with Marketing Ops to refine and tune ICP definitions, MQL scoring models, and intent-based targeting to ensure focus on high-value enterprise accounts.