Blink - The Employee App

VP of Demand Generation

Boston, MA (Hybrid)

$200K/yr – $250K/yrSenior Level8+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and scale global demand generation for a B2B SaaS brand with multi-channel programs and tight revenue accountability, leading a data-driven marketing org in US/EMEA and partnering with sales and the executive team.

  • Lead multi-channel demand gen and align to revenue goals.
  • Build and manage a high-performing, data-driven team with executive presence in the US.
  • Collaborate with SDR/AE leadership to improve pipeline quality, messaging, and handoffs.

Job Description

Responsibilities

  • Define and lead Blink’s global demand generation strategy across the U.S. and EMEA.
  • Set clear priorities, focus the team on the highest-impact growth levers, and align marketing tightly to revenue goals.
  • Serve as a strategic partner to the CMO and executive team, shaping company-level growth decisions.
  • Lead, coach, and empower a high-performing marketing team with a modern, data-driven approach.
  • Act as the senior marketing leader in the U.S., driving executive presence and cross-functional alignment from the Boston office.
  • Directly lead and develop the U.S. team, providing clarity, prioritization, and performance accountability.
  • Partner closely with sales to strengthen pipeline quality, improve conversion, and support enterprise deal strategy.
  • Ensure strong alignment between global strategy and U.S. market execution, bringing customer and market insight into planning.
  • Own pipeline generation targets and marketing-sourced revenue contribution.
  • Build and scale multi-channel programs across inbound, outbound support, paid media, lifecycle, and partner channels.

Marketing Team

Marketing Roles Posted (Last 30 Days)
2