VP, Customer Obsessed Content Strategist

Minneapolis, MN (Hybrid)

$133K/yr – $157K/yrSenior Level10+ years expFull time

Posted 4 months ago

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Job Summary

Drive senior multi-channel marketing communications strategy for card acquisition and direct-marketing touchpoints, with a cross-functional, agency-enabled scope.

  • Own primary messaging strategy and ensure alignment with customer lifecycle and insights.
  • Must-have: 10+ years in marketing strategy with proven results.
  • Standout: Bridge planning and creative with cross-functional partners.

Job Description

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Drive senior multi-channel marketing communications strategy for card acquisition and direct-marketing touchpoints, with a cross-functional, agency-enabled scope.

  • Own primary messaging strategy and ensure alignment with customer lifecycle and insights.
  • Must-have: 10+ years in marketing strategy with proven results.
  • Standout: Bridge planning and creative with cross-functional partners.
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U.S. Bank logo

U.S. Bank

3.5 Glassdoor

At U.S. Bank, we help millions of clients achieve their goals with a balance of best-in-class technology and human expertise tailored to individual needs. As the fifth-largest commercial bank in the United States, we’ve built a reputation for strength and stability across a diversified mix of businesses, including commercial and institutional banking, business banking, payments, wealth management and consumer banking. We’ve been named one of the World’s Most Ethical Companies® by the Ethisphere Institute and the most admired superregional bank by Fortune. In addition to thousands of branches serving consumers, U.S. Bank offers a complete suite of products, services and strategic partnerships for business. Within our Wealth, Corporate, Commercial and Institutional Banking division, we serve more than half a million clients across the country and around the world, ranging from wealthy individuals and families to the largest corporations, including 90% of Fortune 1000 companies.We’re also consistently recognized as a great place to work. We’re shaping our company culture with intention, focused on creating a workplace where it’s safe to speak up, share ideas and try new things. We’re proud to be recognized as a “Best for Vets” employer by the Military Times and included on Fair360’s (formerly DiversityInc.) list of Top 50 Companies for Diversity. U.S. Bank, NA. Member FDIC. Equal Housing Lender.

Founded in 1968
Minneapolis, Minnesota, USA
81K employees (1,757 in marketing)
59% recommend to a friend
65% CEO approval

Traffic Signals

Monthly Visitors
27.4M
Monthly Google Ads Budget
$2.7M
Traffic Source Mix
Search
20.5%
Direct
74.2%
Referral
4%
Social
0.3%
Paid
1%

Headcount Trend

Current headcount: ~80.8K

Marketing Team

Marketing Team Size
1,168 (1% of company)
Median Career Experience
21 years
Median Tenure
4.6 years
Marketing Roles Posted (Last 30 Days)
15

Funding

Total Funding
$991M
Last Raise
$55M
Post IPO Debt, 2 years ago

Funding History

  • Sep 2023
    Post IPO Debt • $55M
  • Aug 2023
    Post IPO Debt • $936M

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