Responsibilities

• Strategy & positioning
• Define and continually refine GO Enterprise’s market positioning & narrative
• Translate Criteo’s broader performance and commerce vision into segment‑specific value propositions for our clients
• Set clear segment guardrails & eligibility rules
• Commercialization, pricing & packaging
• Own the commercial model for GO Enterprise working with Finance, Legal, and Operations and ensure alignment between pricing, billing flows & finance systems.
• Design packaging & SKUs across our client base.
• Go‑to‑market & sales enablement
• Partner with GTM to shape the GTM plan from early design partners through scaled commercial availability.
• Partner with sales leadership to define account selection & targeting by segment and region.

Requirements

• 15+ years in digital advertising, ad tech, or commerce media, with significant time spent in DSP/platform commercialization, GTM, or product marketing/strategy.
• Proven track record owning commercialization for a complex, multi‑channel platform from early stages through global scale.
• Deep experience working with clients; credibility with C‑level and SVP‑level stakeholders on both tech and commercial topics.
• Demonstrated success designing and implementing pricing, packaging, and margin models.
• Bachelor’s degree required; MBA or equivalent graduate degree a plus (or equivalent practical experience).
• Strategic thinker with strong market sensing; synthesizes client, competitor, and internal signals into clear choices.
• Strong commercial acumen; comfortable with unit economics, take rates, partner shares, and cost-to-serve.
• Exceptional storyteller and communicator; makes complex technical and commercial topics simple.
• Highly cross-functional leader; aligns Product, Engineering, GTM, Sales, Marketing, Finance, Ops, and Legal.
• Thrives in ambiguity; builds structure, governance, and operating models from scratch.

Preferred

• MBA or equivalent graduate degree a plus (or equivalent practical experience).