Responsibilities

• Partner with Portfolio Marketing leader to develop and implement customer lifecycle plans to drive portfolio growth
• Design and execute existing customer communications to accelerate card usage in the early months and throughout the cardholder’s tenure specifically owning the early engagement, tenured and retention cardholder journeys, leveraging enterprise lifecycle marketing programs while optimizing and innovating to the unique Walgreens customer needs.
• Drive continued innovation in evolving marketing programs most effective in shifting share of wallet and driving loyalty at scale
• Identify opportunity for a digital-first approach to differentiate portfolio marketing
• Partner with Analytics, Product, and Operations to analyze portfolio data and translate into insights and recommendations to drive card engagement, spend and loyalty
• Identify customer segments for targeted test-and-learn campaigns and curate messages and offers accordingly to deliver ROI positive results
• Manage end-to-end campaign development including forecasting and results reporting; managing the automation of email triggers and ongoing campaigns in partnership with Performance Marketing; effectively managing external agencies to drive high-impact creative while gaining cost efficiencies; articulating campaign strategy and results to key stakeholders
• Take the lead on other special projects as needed to drive portfolio growth
• Perform other duties and/or special projects as assigned

Requirements

• Bachelor’s degree or, in lieu of a degree, a high school equivalent and 11+ years of marketing experience within the credit card industry.
• 7+ years of relevant marketing experience to include:
• Marketing leadership skills (analytic and creative) with significant exposure to consumer facing programs/products.
• Experience with digital marketing
• Ability and flexibility to travel for business as required

Preferred

• Outstanding communications, relationship building, influencing and collaboration skills
• Hands-on experience with marketing execution, particularly email execution
• Ability to develop and implement actionable and measurable plans to drive business results
• Familiarity with marketing metrics and key performance metrics
• Strong project management skills.
• Track record of creative problem solving and ability to thrive in a cross-functional environment
• High energy, self-motivated, passionate innovator and customer advocate.
• Experience with Cosmos, Workfront and other SYF execution platforms a plus
• Experience in the credit card industry, particularly Cobrand Card space