Responsibilities

• Collaborate with cross-functional teams to combine channel and offer strategies into a unified roadmap to deliver a unique customer experience to grow purchase volume, portfolio profitability, and increase customer satisfaction & retention.
• Conduct analysis of product and channel performance to uncover insights that inform critical decision-making to drive profitable outcomes.
• Own the full cycle of analytical deliverables – ideation, data mining and analysis, identification of insights, and delivery of story and recommendations to stakeholders.
• Partner closely with broader Marketing organization and GMs to execute integrated marketing campaigns leveraging personalization and segmentation.
• Act as a trusted advisor to solve complex business problems and provide actionable recommendations based upon data driven insights.
• Implement and automate data visualization tools to measure and diagnose portfolio performance that allow stakeholders to understand trajectory of KPIs to enable better forecasting and management of the portfolio.
• Measure wallet and category spend to determine financial impact on rewards and loyalty costs and targeting strategies to drive cardholder engagement.
• Develop business case presentations and action plans to drive marketing strategy; including targeting recommendations, test design, channel optimization, product opportunities and cost/benefit analysis to review with client and SYF marketing teams.
• Establish test and control strategies to measure bottom-line impact of targeting strategies by leveraging account-level profitability and advanced analytical tools such as segmentation, and statistical models.
• Lead and prioritize workload of US based and offshore analysts to ensure high-quality execution and delivery of marketing analytics and strategic recommendations.