Responsibilities

• Defines and leads the organization’s enterprise brand strategy, brand positioning, narrative and articulation of value proposition, ensuring consistent alignment with business objectives, consumer value, social impact priorities, and long‑term growth goals.
• Establishes success metrics and oversees evaluation of brand performance and engagement, using insights to refine strategy, guide investment decisions, and continuously strengthen market impact.
• Translates brand strategy into actionable brand platforms, campaigns and guidelines across channels.
• Partners with senior leadership and cross‑functional stakeholders to shape brand direction, provide strategic counsel, and ensure marketing and communications efforts reinforce the organization’s purpose and brand value proposition.
• Collaborates with leadership on short- and long-term planning, based on internal capabilities and external market conditions. Reviews achievement of performance versus strategic plans and budget. Communicates results with senior management.
• Optimizes media and channel mix using performance data and consumer insights to balance short‑term demand with long‑term brand equity, in collaboration with stakeholders.
• Manages external agencies to deliver high-impact, insight led brand initiatives.

Requirements

• Bachelor’s degree in branding, marketing, communications or related field desired, with 10+ years of experience in the field, with a career focus on advertising and design.
• Strong knowledge and proven successful work experience in branding, advertising and design required, with an emphasis on new and emerging media.
• Proven ability to successfully lead and manage a multi-function team to produce high-quality results effectively and efficiently. Includes managing client services, advertising and design. Operations and finance experience a plus.
• Must be a quick thinker and an authoritative decision-maker, with solid diplomacy and negotiation skills.
• Ideal candidate will have senior-level experience in an advertising/design agency, with experience managing national brands at the local and national level.
• Copywriting and strong written and verbal communication skills are a plus.
• AARP will not sponsor an employment visa for this position at this time.
• Regular and reliable job attendance
• Effective verbal and written communication skills
• Exhibit respect and understanding of others to maintain professional relationships

Preferred

• Copywriting and strong written and verbal communication skills are a plus.

Benefits

• AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.