Lead ESPN's integrated marketing strategy across properties to grow audiences, deepen engagement, and drive business results.

• Lead integrated marketing strategy for ESPN's portfolio of sports marketing properties, including ACC Network, SEC Network, WNBA, College sports, NCAA Championships, and other key league and conference partnerships.
• Drive audience growth, fan engagement, and business performance through innovative, data-driven marketing strategies that deepen fandom and expand reach across both existing and emerging audiences.
• Leverage audience insights, fan behavior, digital engagement trends, and cultural relevance to strengthen ESPN's connection with fans across streaming, social, mobile, and future platforms.
• Shape and execute ESPN's brand marketing strategy across flagship campaigns, original content, tentpole events, fan experiences, and cultural moments, including initiatives such as the NFL Draft, College GameDay, and the ESPYs.
• Develop integrated campaigns and experiential programs that strengthen brand affinity, create memorable fan connections, and position ESPN at the intersection of sports, culture, and entertainment.
• Oversee consumer products and licensing marketing initiatives to extend the ESPN brand and deepen fan engagement beyond content consumption.
• Champion innovative marketing approaches that leverage emerging technologies, AI-enabled capabilities, audience intelligence, and evolving consumer behaviors.
• Partner across ESPN and The Walt Disney Company to develop marketing strategies that support audience acquisition, engagement, retention, and long-term business growth.
• Lead strategic planning, resource allocation, and budget management across a diverse portfolio of properties and initiatives.
• Build, develop, and inspire a high-performing organization through empathetic leadership, coaching, mentorship, and a commitment to inclusion and collaboration.

• Serve as a trusted advisor to senior leaders, league partners, and key stakeholders, influencing strategic priorities and driving alignment across complex, matrixed organizations.
• Foster a culture of innovation, accountability, and continuous learning while developing the next generation of marketing leaders.