Responsibilities

• Out-of-Home & Media – Develop and execute OOH campaigns across New York and London — billboards, transit, digital screens, and ambient formats.
• Out-of-Home & Media – Identify and plan seasonal media moments that create physical brand presence in the cities where MDV’s customers live.
• Out-of-Home & Media – Manage OOH media buying and partnerships with outdoor advertising suppliers.
• Brand Activations & Experiential – Concept and deliver brand activations, pop-ups, and events tied to product launches, seasonal moments, and store milestones.
• Brand Activations & Experiential – Develop retail activation programmes that drive footfall to Oxford Street and SoHo, and create content-worthy experiences for both audiences.
• Brand Activations & Experiential – Identify partnership and collaboration opportunities with complementary brands, venues, and cultural institutions.
• Influencer & Creator Strategy – Build and manage MDV’s influencer programme from strategy through execution — identifying, briefing, contracting, and measuring creator partnerships.
• Influencer & Creator Strategy – Move beyond transactional gifting to build long-term, authentic relationships with creators who genuinely represent the MDV aesthetic.
• Influencer & Creator Strategy – Identify emerging talent in the UK and US markets and develop creative briefs that generate organic reach and press.
• Organic Social Media – Own the organic social strategy across Instagram, TikTok, Pinterest, and YouTube — defining the content calendar, tone, and channel-specific approach.

Requirements

• 7–12 years of brand marketing experience in fashion, lifestyle, or a cultural consumer brand.
• A portfolio of brand campaigns that built awareness and drove traffic through non-paid channels — OOH, activations, PR, influencers, organic social.
• Direct experience planning and buying OOH media in major cities (New York and/or London experience strongly preferred).
• A genuine influencer network and a track record of building creator programmes that deliver organic reach, not just impressions.
• Strong strategic instincts paired with a bias for execution — you develop the idea and see it through.
• Comfort working in a founder-led business where creative and commercial sign-off sits with the CEO; you influence and propose, not dictate.

Preferred

• Experience scaling a premium or luxury brand in the US market from a relatively small base.
• Existing press and editorial relationships in New York and/or London fashion media.
• Experience connecting a digital-native brand to a physical retail audience for the first time.
• Background in omnichannel retail marketing — understanding how store and DTC audiences behave differently and what activates each.

Benefits

• Bonus - Performance bonus tied to brand growth milestones
• Staff Discount - Generous MDV employee product allowance