Responsibilities

• Meeting sales and profitability targets
• Spearhead the annual business review and brand planning processes
• Serve as a catalyst to the brand’s strategic initiatives, communication plans, and product innovations across all consumer touch points
• Uphold the brand’s positioning by demonstrating a deep understanding of key brand traits along with an understanding of a constantly evolving retail/customer environment
• Apply consumer insights, research, and competitive intelligence to identify new opportunities and needs in the market to support the expansion, customization, and optimization of existing products and introduction of new products
• Develop compelling, marketable category concepts and stories that align with overall brand vision
• Lead execution of product marketing strategy including product architecture, pricing strategy, and SKU management
• Support Line Reviews demonstrating shopper analytics, category & department insights, POS performance metrics, planogram assessments, and internal trend information
• Partner with Sales team to manage retailer strategies and buyer relationships
• Promote a high performance culture by setting clear expectations and individual goals, and focus the team/company on key drivers that impact success

Requirements

• Bachelor’s Degree in Business, Marketing, or related field
• 10-12+ years of proven experience in brand management within the consumer-packaged goods industry
• 3-5+ years of experience in a leadership/management role
• Experience in conducting, analyzing, and developing strategies based on primary research and data
• Holistic knowledge of cross functional CPG product development and management cycle
• An ability to drive innovation and brand growth
• Strong analytical skills including ability to translate findings into actionable strategies
• Nielsen and/or IRI analytics experience
• Consumer obsessed and possess strong consumer understanding
• Excellent communicator with strong written, verbal, and presentation skills

Benefits

• Robust health benefits including: Comprehensive medical, vision, and dental plans
• Employer paid life insurance
• Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability
• FSA & HSA
• 401k matching up to 4% with immediate vesting
• Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater
• Flexible paid pregnancy and parental leave
• Weekly wellness programming designed to maximize personal time and minimize time spent investing in personal care outside of work hours
• Dog friendly office
• Learning & development opportunities for professional and personal growth