VP, B2B Marketing at Luminize | San Diego, CA | $150K/yr – $200K/yr

Luminize

VP, B2B Marketing

San Diego, CA (On-site)

$150K/yr – $200K/yrSenior Level12+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end B2B marketing agenda, aligning strategy, demand, and operations to drive enterprise growth, with leadership responsibility for teams and cross-functional collaboration.

Marketing strategy and team leadership driving revenue‑focused growth.
Multi-channel demand generation and pipeline acceleration aligned with Sales.
Data‑driven marketing operations and executive reporting across the funnel.

Job Description

Responsibilities

Marketing Strategy & Leadership: Define the long-term marketing vision aligned to growth and revenue, identify priority segments/ICP, establish planning processes and operating rhythms, and build/lead a high‑performing modern B2B marketing team with a voice on the leadership team.
Category Narrative & Thought Leadership: Define and evolve Luminize's positioning as the marketplace growth partner for enterprise brands; translate data, client outcomes, and market insights into POVs, editorial content, and executive visibility.
Brand & Market Presence: Shape and scale the brand across external touchpoints, driving awareness and credibility through PR, events, partnerships, and executive engagement; ensure messaging consistency at every funnel stage.
Demand Generation & Pipeline Growth: Own marketing's contribution to pipeline/revenue; build scalable multi‑channel programs across content, digital, ABM, partnerships, and events; partner with Sales on target accounts, conversion strategies, and pipeline acceleration.
Marketing Operations & Infrastructure: Define the marketing tech stack, data model, and reporting framework; establish full‑funnel measurement/forecasting/performance management and a data‑driven decision culture with attribution and actionable insights.
Cross-Functional Leadership & Executive Reporting: Collaborate with Sales, Product, Finance, and Customer Success; prepare/present marketing performance updates to executives linking activity to business outcomes.

Luminize

Luminize is a full-service Amazon Agency that partners with global brands to grow their revenue and profit through optimization, protection, and new customer acquisition. We are data-obsessed experts who leverage shopper behavior, market, and advertising data to find unique growth opportunities and ways to give our clients a competitive edge. Our expertise is grounded in 35 years of B&M retail experience and 12 years of managing and growing our own Amazon Seller and Vendor Central Accounts. We provide comprehensive solutions in brand strategy and advertising management for both Vendor and Seller Central Accounts, leveraging our deep understanding of Amazon’s search algorithm, advertising platforms, and customer journey to increase revenue. We enhance brands’ Amazon presence through optimization of written, visual and UGC (User Generated Content), MAP enforcement, and by eliminating non-compliant resellers.

Founded in 1970

San Diego, California, USA

78 employees (30 in marketing)

www.luminize.com