Responsibilities

• Lead and scale CLEAR1’s core B2B marketing functions, including product marketing, demand generation, customer marketing, field marketing, content, events, and lifecycle marketing, building a cohesive full-stack marketing organization across the customer lifecycle
• Develop differentiated positioning and go-to-market strategies, and build the team structure, operating cadence, and KPI framework required to run a high-performing, data-driven B2B marketing organization
• Own budget, channel mix, and resource allocation to build and optimize integrated demand generation and ABM programs that improve conversion, increase qualified pipeline, and drive ARR
• Align with Sales leadership on ICPs, target accounts, and the strategies and follow-up motions required to convert market interest into pipeline and ARR, ensuring tight alignment from first touch through closed-won
• Partner with Customer Success to turn customer outcomes into references, case studies, and proof points that increase win rates, accelerate pipeline, and support expansion
• Work with RevOps to improve lead quality, attribution, and visibility into marketing’s impact on pipeline and revenue
• Shape launch and go-to-market strategy with Product, translating the roadmap into compelling narratives and ensuring customer and market insights inform decisions

Requirements

• 12+ years of experience in B2B SaaS, including significant marketing leadership experience in high-growth environments
• Deep experience leading core B2B marketing functions, especially product marketing, demand generation, and customer marketing
• Proven track record of driving measurable pipeline, ARR growth, and go-to-market impact in complex B2B environments
• Strong cross-functional leadership skills, with the ability to build relationships, influence without authority, and align Sales, Customer Success, RevOps, and Product around shared business outcomes
• Clear, direct communicator and strong operator who can balance strategic thinking with hands-on execution, use data to drive decisions, lead high-performing teams, and communicate effectively across written, verbal, and presentation formats

Benefits

• At CLEAR, we help YOU move forward - because when you’re at your best, we’re at our best. You’ll work with talented team members motivated by our mission of making experiences safer and easier. Our offices are bright and energetic with an open concept and plenty of conference rooms and casual co-working spaces. We also offer catered lunches every day and have fully stocked kitchens. Outside of the office, we invest in your well-being and learning & development with stipends and reimbursement programs.
• We offer holistic total rewards, including comprehensive healthcare plans, family-building benefits (fertility and adoption/surrogacy support), flexible time off, annual wellness stipend, free OneMedical memberships for you and your dependents, a CLEAR Plus membership, and a 401(k) retirement plan with employer match.