Responsibilities

• Produce 4–5 high‑quality social media posts per week aligned with campaign themes, using TimeSlips templates and brand guidelines.
• Create posts across four primary categories: 1. Trainee Testimonials (quotes, short narratives, video clips if available) 2. Moments of Joy from our online collection of trainee-submitted stories 3. “Research Says…” posts translating evidence-based findings into accessible content 4. Shout-outs to trainees, partners, and donors contributing to the 10 Million Moments campaign
• Select social media content to adapt and integrate into a monthly newsletter, schedule and send.
• Schedule content across platforms (likely Facebook, Instagram, and LinkedIn).
• Optimize posting times and formats for audience engagement.
• Ensure consistent messaging and tone.
• Align all content with the overarching campaign narrative of joy, creative engagement, and meaningful connection in late life.
• Suggest ideas to enhance reach and engagement within our target audiences.
• Content should be crafted with resonance toward: Affluent individuals / potential donors with a loved one living with dementia; Care organizations, including senior living communities, memory care programs, and aging services organizations; Family caregivers seeking connection-focused resources; and College and high school educators using creative engagement tools in service-learning courses
• Estimated hours required per week: 5
• The estimated duration of the project is: 6-12 months
• This position is Virtual (Remote)
• Language Requirements
• English
• TimeSlips is an award-winning nonprofit committed to bringing meaning and joy into the lives of older adults, people living with dementia, and those who care for them.

Preferred

• Demonstrated experience creating social media content for nonprofits, social campaigns, aging services, or related fields.
• Strong writing and editing skills with an ability to simplify complex concepts (including research findings).
• Familiarity with brand voice, storytelling, and engagement strategy.
• Ability to work independently, meet weekly posting expectations, and manage deadlines.
• Experience with Canva and/or similar tools preferred.
• Comfort interpreting and accurately representing evidence-based findings (training and materials provided).
• A commitment to the dignity, creativity, and joy of older adults and people living with dementia.