Growth Marketing Lead
Launch Day
USA (Remote)
$110K/yr - $150K/yrIn-houseFull-timeMid level4+ years exp.
7 hrs ago
Volunteer Paid Ads & Growth Marketing Specialist (Google, Meta, TikTok)
Dover, DE (Remote)
Salary Not AvailableIntern/New GradVolunteer
Posted 4 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive multi-channel volunteer ad campaigns for The LoopRoots Foundation to boost traffic and signups while supporting justice-impacted families.
- Own setup and optimization of Google Ads, Meta, and TikTok campaigns targeting families, reentry support, and community partners.
- Must-have: 20–25 hours/week volunteer commitment
- Standout: Direct collaboration with leadership and creative teams across channels
Job Description
Responsibilities
- Set up and manage campaigns on Google Ads, Meta (Facebook/Instagram), and TikTok
- Develop targeting strategies for different audiences (families, reentry support, community partners, etc.)
- Create and test ad campaigns to drive traffic and signups
- Monitor performance and optimize campaigns based on results
- Track key metrics (click-through rate, conversions, cost per lead, etc.)
- Collaborate with the team on messaging, landing pages, and campaigns
- Recommend improvements based on performance data
Requirements
- Volunteer role (20–25 hours per week), flexible schedule, potential to transition into a paid role as campaigns scale
Preferred
- Experience running paid ads (Google Ads, Meta Ads, TikTok Ads)
- Understanding of audience targeting and campaign optimization
- Familiarity with analytics and performance tracking
- Experience with nonprofit or social impact campaigns (a plus)
- Strong problem-solving and analytical skills
- Results-driven mindset
- Ability to test, learn, and optimize quickly
- Comfortable working across multiple platforms
- Strong attention to performance and data
Benefits
- Hands-on experience managing multi-channel ad campaigns
- Opportunity to build and scale campaigns for a growing nonprofit
- Direct collaboration with leadership and creative teams
- Flexible schedule
LoopRoot Foundation
Loop Foundation (LoopRoot Foundation) exists to break down the barriers families face when incarceration separates them from their loved ones. We provide safe and reliable transportation to correctional facilities, financial relief through our LoopConnect visitation credits, and supportive services that restore dignity, stability, and opportunity.Our mission is to keep families connected and to reduce cycles of incarceration by addressing the core challenges that prevent successful reentry. Through LoopTalk mental health check-ins, LoopHousing transitional and affordable housing support, LoopLegal reentry legal aid, and LoopJobs workforce development, we help families and returning citizens rebuild stronger foundations for the future.We are also developing Community Support Centers, where children and families can access mentorship, computers, recreation, and educational resources. These programs ensure that no child or parent is left behind simply because of incarceration.At Loop Foundation, we believe that every family deserves connection, every individual deserves dignity, and every community deserves the chance to thrive.
Headcount Trend
Current headcount: ~4
