Responsibilities

• Create content that makes impactful connections with consumers, measured by high attention metrics (views, likes, comments, etc).
• Serve as an algorithm-fluent editor with deep expertise in hooks, pacing, structure, and retention across social platforms — the primary owner of DJ-ing, remixing, and optimizing content to drive scalable performance.
• Principally accountable for performance tuning and platform success, turning good content into scalable content through continuous optimization and creative iteration.
• Edit and assemble raw footage into polished final videos, ensuring assets are optimized natively for platforms such as Instagram, Facebook, TikTok, and YouTube — with a performance-creative mindset, not post-production only.
• Stay up to date with platform algorithms, emerging formats, creator trends, and editing techniques to keep content fresh, relevant, and competitive in feeds.
• Bring ideas to the table and participate in ideation, while recognizing that the core value of the role is making the work work through execution, testing, and optimization.
• Collaborate effectively with your teammates and cross functional departments on rapid fire requests and tight timelines.
• Attend creative brainstorms, kickoffs, and team meetings, contributing meaningful ideas and helping shape performance-driven strategy.
• Mentor Creators, and even in some cases Art Directors and Copywriters, on your team and across the agency; following the leadership of your A/CD, you help guide and educate on best practices, ideating, execution, and performance optimization.