Responsibilities

• Analyze products, audiences and insights to inform concepts
• Develop creative angles, hooks and storyboards
• Write clear briefs for creators, editors and scriptwriters
• Review and refine video content to ensure quality and performance alignment
• Interpret creative data and optimise concepts accordingly
• Develop high-performing concepts based on psychology and product benefits
• Generate new paid social ad ideas daily
• Write structured creative briefs for creators, editors and scriptwriters
• Review UGC submissions and scripts for messaging clarity, hook strength, accuracy and compliance
• Own creative quality control before ads go live
• Interpret creative results to improve and scale winning ideas
• Work with editors and copywriters to optimise cadence, storytelling and retention
• Support testing roadmaps and creative strategy development

Requirements

• Proven experience in paid social advertising (Meta-first).
• Portfolio with ad concepts, hooks, scripts and winning creative .
• Strong understanding of direct-response frameworks and storytelling cadence.
• Able to analyse creative performance and translate insights into action.
• Strong copy instincts and detail orientation.
• Fast execution and high output capability.
• Independent thinker with endless ideas.
• Fluent English.

Benefits

• Fully remote
• Competitive compensation
• Creative freedom
• Zero micromanagement
• Fast-paced, ambitious environment
• Growth opportunities as we scale