Responsibilities

• Create, design, and manage engaging social media content for Victory Lap Columbus' Instagram, capturing the energy of events, promotions, and everyday moments
• Build and manage monthly content calendars to streamline social media scheduling and posting
• Attend events, pop-ups, and activations as Victory Lap's boots-on-the-ground representative to ensure logistics operate smoothly, capture content, and gather feedback
• Capture, edit, and share real-time photos and videos using CapCut, Canva, and Instagram's creative tools
• Manage community reputation by responding to DMs, comments, and messages to foster an authentic, fun digital community
• Stay up to date on social trends, memes, and formats to keep Victory Lap's content fresh and culturally relevant
• Support planning, promoting, and executing fun, high-energy events and activations at Victory Lap and around campus. You are our demographic, so your input is crucial!
• Utilize campus connections to build brand awareness and create strong local relationships
• Assist with tracking metrics and KPIs including but not limited to follower growth, engagement rates, and event attendance
• Craft creative, witty and engaging captions bringing the Victory Lap voice to life across social platforms
• Collaborate and communicate with onsite staff and leadership team to align on marketing, branding, and activation/event efforts
• Assist with other duties and special projects as assigned (because great ideas can come from anywhere!)
• Flexibility to work outside of regular business hours, including evenings and weekends, is required.

Requirements

• Currently pursuing a Bachelor's degree, preferably in Marketing, Communications, Hospitality, Public Relations, or a related field at Ohio State University
• Skilled iPhone photographer and video editor; extensive experience using CapCut or Adobe Premiere for video creation
• Experience using Canva for graphic design and social media content creation
• Strong grasp of major social media platforms, especially Instagram and TikTok
• Passion for the food, beverage, nightlife, and hospitality industry
• Fluent in the English language, its rules, and proper usage

Preferred

• You have strong campus connections and are actively involved in student organizations, Greek life, or other social groups
• You have photography or videography skills
• You have experience with Later, Planoly, or other social media scheduling tools
• You have experience in event coordination
• Love Ohio State University football