Vice President/Vice President Group Manager, Culture + Connection - Brand Marketing Group

New York City, NY (Hybrid)

$136K/yr – $199K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own client relationships and strategic direction for luxury brand activations, crafting disruptive, trend-driven programs while leading a team, budgeting, and curating tastemaker partnerships.

  • Brand & Culture Strategy: Develop recommendations and sell-in programming that align with client goals and culture-forward moments.
  • Partnership & Tastemaker Leadership: Bring in relevant brand partners and influencers to drive program impact across campaigns.
  • Team & Program Management: Oversee full account workflow, budgeting, staffing, and cross-channel activations with nimble client counsel.

Job Description

Responsibilities

  • Lead top consumer brands in food, beauty, beer, luxury spirits or beverages brands that activate in culture, from Aspen to Art Basel, Coachella to F1 and the US Open
  • Be client relationship lead, and serve as a trusted voice and advisor
  • Dissect client business objectives/goals and craft strategies that achieve those goals in a disruptive fashion
  • See the future - ID the trends, people, brands that are relevant and complement the clients and work we do
  • Develop strategic recommendations and sell-in programming
  • Manage a team and all workflow across the full account, including overseeing all programs and managing the budgeting and staffing of the business
  • Strengthen relations with and bring relevant tastemakers, brand partners and influencers in to the fold of brands on an programmatic and ad hoc basis
  • Report on competitive brand and lifestyle trends to clients; demonstrate ability to be nimble and develop one-of-a-kind “ways in” for brands harnessing these trends

Requirements

  • We are looking for someone based in NYC or LA
  • 8-10+ years of marketing experience; experience working on luxury brands ideal
  • Solid foundation in public relations – both traditional media and digital
  • Proven ability to lead projects, communicate effectively, think strategically and build of-the-moment and future-forward collaborations that transcend culture
  • Ability to “roll with it” and be nimble when there are changes to pathways and needs to counsel on pivots
  • Experience with tastemaker/influencer ID, negotiation and activation management
  • Ability to counsel and provide ongoing strategic POVs
  • The ideal candidate will have a solid foundation in consumer marketing specifically: traditional public relations, large integrated programming, social strategy, and influencer marketing (paid and organic)
  • Ability to command a room and get stakeholder buy-in from multiple channels
  • Bachelor’s Degree
  • Ability to travel and be in person with clients in their office, at events, and activations (this is required)

Nice to Have

  • We are looking for someone based in NYC or LA
  • Experience with tastemaker/influencer ID, negotiation and activation management
  • The ideal candidate will have a solid foundation in consumer marketing specifically: traditional public relations, large integrated programming, social strategy, and influencer marketing (paid and organic)
  • Ability to travel and be in person with clients in their office, at events, and activations (this is required)
  • Bachelor’s Degree
  • Ability to command a room and get stakeholder buy-in from multiple channels
  • Proven ability to lead projects, communicate effectively, think strategically and build of-the-moment and future-forward collaborations that transcend culture
  • 8-10+ years of marketing experience; experience working on luxury brands ideal
  • Solid foundation in public relations – both traditional media and digital
  • Ability to counsel and provide ongoing strategic POVs
  • Able to roll with changes to pathways and counsel on pivots
  • Experience with tastemaker/influencer ID, negotiation and activation management

Benefits

  • A workplace that’s alive with courage, ideas, respect and humanity
  • Professional growth and development programs to help advance your career
  • Comprehensive health care and wellness plans for your entire family
  • A 401(k) Savings Plan and Flexible Spending Accounts
  • Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
  • Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
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M Booth

A full-service healthcare communications agency built to help organizations and brands challenge norms, drive results and improve health.Follow us on IG! instagram.com/mboothhealth

Founded in 1992
New York, New York, USA
76 employees (26 in marketing)

Traffic Signals

Monthly Visitors
4.8K
Traffic Source Mix
Search
31%
Direct
46.3%
Referral
5.6%
Social
15.7%
Paid
1.2%

Headcount Trend

Current headcount: ~76

Marketing Team

Marketing Team Size
20 (26% of company)
Median Career Experience
10 years
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
2