Vice President, Surgical Product/Brand Marketing Upstream

Fort Worth, TX (On-site)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive upstream product and brand leadership in the surgical sector from strategy to global execution, with a strong cross-functional and market-driven focus.

  • Own upstream product and brand strategy from concept to global launch.
  • Lead cross-functional teams and a global product management group.
  • Use market insights to inform portfolio decisions, pricing, and go-to-market plans.

Job Description

Responsibilities

  • Develop and implement upstream product and brand strategies to drive growth and market share in the surgical sector
  • Oversee the development of new products, from concept to launch, ensuring alignment with market needs and business goals
  • Conduct thorough market research to identify trends, opportunities, and competitive landscape
  • Manage the product portfolio, ensuring a balanced mix of products that meet market demands and drive profitability
  • Enhance brand visibility and reputation through strategic brand initiatives and campaigns
  • Lead and mentor a global product management team, fostering a culture of collaboration and high performance
  • Collaborate with cross-functional teams, including research and development, sales, and operations, to align product strategies with business objectives
  • Ensure consistency and adaptability to local markets in global upstream product and brand management activities
  • Manage the budget for upstream product and brand initiatives, ensuring efficient allocation of resources to maximize return on investment
  • Drive innovation in product development and brand strategies, leveraging market insights and emerging trends
Alcon logo

Alcon

3.7 Glassdoor

Alcon helps people see brilliantly. As the global leader in eye care with a heritage spanning over 75 years, we offer the broadest portfolio of products to enhance sight and improve people’s lives. Our Surgical and Vision Care products touch the lives of more than 260 million people in over 140 countries each year living with conditions like cataracts, glaucoma, retinal diseases and refractive errors. Our more than 25,000 associates are enhancing the quality of life through innovative products, partnerships with Eye Care Professionals and programs that advance access to quality eye care. Learn more at www.alcon.com.

Founded in 1945
Meyrin, Geneva, CHE
27K employees (1,329 in marketing)
73% recommend to a friend
78% CEO approval

Traffic Signals

Monthly Visitors
164.6K
Traffic Source Mix
Search
58.1%
Direct
33%
Referral
6.7%
Social
1.4%
Paid
0.7%

Headcount Trend

Current headcount: ~27K

Marketing Team

Marketing Team Size
1,037 (4% of company)
Median Career Experience
26 years
Median Tenure
11.3 years

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