Vice President, Social Strategy at Inizio Evoke | New York, USA | $175K/yr – $200K/yr

Inizio Evoke

Vice President, Social Strategy

New York, USA (Unknown)

$175K/yr – $200K/yrDirector/Executive8+ years exp

Posted 2 months ago

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Job Summary

Own and evolve social strategy for healthcare portfolios, marrying AI, NLP insights, and compliant influencer programs to drive awareness, education, and measurable business impact.

Social Strategy Leadership: define vision, standards, operating model, and growth priorities while guiding senior client relationships and cross-functional partners.
Team & Delivery: build a high-performing social strategy team, allocate resources across engagements, and shape scopes of work that expand client relationships and new offerings.
AI & Compliance Edge: integrate NLP-driven insights and generative AI content strategies with FDA/FTC considerations to surface authoritative health content in search and social ecosystems.

Job Description

Lead and evolve the Social Strategy function: vision, services, standards, operating model, team structure, staffing, and growth priorities.
Build and develop a high-performing team of social strategists with clear expectations, growth pathways, and feedback rhythms.
Oversee staffing, allocation, and resourcing across engagements, balancing client needs, team capacity, and individual development goals.
Partner with account and growth teams to identify organic growth opportunities, shape scopes of work, support new business pitches, and commercialize new social strategy offerings.
Serve as the senior social strategy lead across a portfolio of healthcare, pharmaceutical, biotech, and life sciences clients.
Provide executive-level counsel on social ecosystem strategies, channel strategies, content frameworks, launch plans, paid/organic integration, and measurement.
Strengthen relationships with senior clients, account leaders, and cross-functional agency partners, ensuring Social Strategy is seen as a trusted, proactive, and high-value discipline.
Guide clients on the role of social within the broader omnichannel mix promoting awareness, education, engagement, behavior change, community connection, and measurable business impact.
AEO & GEO: Expanding the agency's approach to Answer Engine Optimization and Generative Engine Optimization ensuring brand and disease education content is structured, authoritative, and surfaced accurately in ChatGPT, Perplexity, Gemini, and Google AI Overviews.
NLP-Powered Insights: Partner with the in-house NLP capability to translate social listening, call center transcripts, and patient language datasets into applicable insight for CX journey mapping and GEO content optimization.
Social as GEO Input: Architect social content strategies that contribute to the broader web corpus AI engines draw from ensuring brand voice is represented in generated health answers.
Influencer & KOL Strategy: Build and manage patient and HCP influencer programs, including vetted creator networks and FTC/FDA-compliant paid partnerships.
Maintain senior-level knowledge of major and new social platforms: Facebook, Instagram, TikTok, LinkedIn, X, YouTube, Pinterest, Snapchat, and latest creator-led environments.
Advance agency capabilities through new frameworks, tools, training, thought leadership, innovation pilots, and scalable approaches to strategic excellence.
Stay ahead of the convergence of social search, AI-generated answers, and traditional SEO translating emerging trends into actionable strategy for clients.

Inizio Evoke

Inizio Evoke is a global health marketing, communications, and transformation platform unlocking growth through data-driven insights and human centricity. We are purpose-built to make health more humanTM. With core expertise and specialty brands in Marketing, Comms, Transformation, Access, and Media, we serve as a premier partner for the world's most ambitious healthcare organizations. Proudly part of Inizio – the market-leading commercialization partner for health and life sciences. From early-stage development to loss of exclusivity, we simplify complexity, unlock value, and make collaboration seamless at every pivotal moment – unlocking growth through human insight and transformative creativity.

Founded in 2009

New York, New York, USA

1.2K employees (383 in marketing)

www.inizioevoke.com