Responsibilities

• Lead and evolve the Social Strategy function: vision, services, standards, operating model, team structure, staffing, and growth priorities.
• Build and develop a high-performing team of social strategists with clear expectations, growth pathways, and feedback rhythms.
• Oversee staffing, allocation, and resourcing across engagements, balancing client needs, team capacity, and individual development goals.
• Partner with account and growth teams to identify organic growth opportunities, shape scopes of work, support new business pitches, and commercialize new social strategy offerings.
• Serve as the senior social strategy lead across a portfolio of healthcare, pharmaceutical, biotech, and life sciences clients.
• Provide executive-level counsel on social ecosystem strategies, channel strategies, content frameworks, launch plans, paid/organic integration, and measurement.
• Strengthen relationships with senior clients, account leaders, and cross-functional agency partners, ensuring Social Strategy is seen as a trusted, proactive, and high-value discipline.
• Guide clients on the role of social within the broader omnichannel mix promoting awareness, education, engagement, behavior change, community connection, and measurable business impact.
• Actively develop and embed capabilities within the social strategy practice: AEO & GEO, NLP-Powered Insights, Social as GEO Input, Influencer & KOL Strategy.
• Maintain senior-level knowledge of major and new social platforms.

Requirements

• 8–12+ years in social media, digital strategy, engagement strategy, or integrated marketing with depth in healthcare, pharmaceutical, biotech, or life sciences.
• 5+ years leading a social, digital, or engagement strategy function, team, or practice within an agency setting.
• Bachelor's degree in marketing, communications, life sciences, business, or a related field preferred.
• Track record identifying growth opportunities, expanding client relationships, contributing to new business, and shaping scopes of work.
• Experience with social media's role in healthcare marketing spanning patient, caregiver, HCP, advocacy, corporate, franchise, disease education, and brand communications.
• In-depth knowledge of FDA/FTC regulatory, legal, and compliance considerations for pharmaceutical and biotech social media, including experience partnering with MLR review teams.
• Familiarity with adverse event escalation processes and compliant community management protocols.
• Fluency in social listening, performance measurement, audience analytics, competitive analysis, and optimization with an understanding of how NLP can extend the value of these capabilities.
• Working knowledge of how AI answer engines (ChatGPT, Perplexity, Google AI Overviews) source and surface health content and how social/web content strategy can influence those outputs.
• Experience with generative AI tools, creator strategy, influencer engagement, or innovation pilots in a regulated marketing context.

Benefits

• Inizio Evoke provides an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement and flexible time off.