Drive strategic social and digital programs for clients, leading campaigns and mentorship across multi-channel initiatives.

Responsibilities

• Build and maintain strong client relationships, providing strategic counsel and helping clients achieve their social and digital goals.
• Design, implement, and measure social and digital campaigns across paid, earned, shared, and owned channels.
• Collaborate with SVP/EVP and account teams to ensure social strategies align with overall client objectives.
• Oversee content development, creative execution, and social tactics for client programs.
• Mentor and coach digital associates, providing feedback and supporting their career growth.
• Provide insights on messaging, content delivery, and audience engagement to maximize impact.
• Participate in new business efforts, including contributing creative ideas, pitch materials, and client case studies.
• Stay current on social media trends, platforms, and emerging technologies, sharing insights internally and externally.
• Support agency operations by mentoring staff, prioritizing responsibilities, and promoting best practices.
• Represent Highwire at professional events to build thought leadership and industry connections.

Requirements

• 10+ years of experience in marketing, communications, PR, or advertising agency roles.
• Proven success developing and executing digital and social strategies for clients across B2B technology, cybersecurity, professional services, healthcare, energy, and sustainability.
• Strong client-facing experience with a track record of delivering measurable results.
• Expertise in both organic and paid social campaigns, with experience in content strategy and performance optimization.
• Demonstrated ability to mentor and inspire teams while ensuring high-quality work.
• Experience contributing to new business development, including pitch support and client growth initiatives.
• Strategic, data-driven thinker with the ability to adapt voice, tone, and approach for different clients and audiences.
• Knowledge of social media and content marketing as part of integrated communications programs.
• Familiarity with SEO/SEM strategy is a plus, but not required.
• Excellent organizational, communication, and leadership skills with the ability to manage multiple projects simultaneously.

Preferred

• Familiarity with SEO/SEM strategy is a plus, but not required

Benefits

• Competitive salary with merit-based opportunities for growth
• Flexible hybrid work model tailored to your schedule and lifestyle
• Generous vacation policy, including extended summer and winter breaks
• Early log-off on Fridays through our Empower Hours program
• 401(k) plan with employer matching
• Comprehensive medical, dental, and vision coverage, plus FSA options
• Paid parental leave benefits
• Commuter benefits
• Annual Growth Mindset Stipend for books, events, or learning experiences
• Monthly technology reimbursement