Responsibilities

• Build and maintain strong client relationships, providing strategic counsel and helping clients achieve their social and digital goals.
• Design, implement, and measure social and digital campaigns across paid, earned, shared, and owned channels.
• Collaborate with SVP/EVP and account teams to ensure social strategies align with overall client objectives.
• Oversee content development, creative execution, and social tactics for client programs.
• Mentor and coach digital associates, providing feedback and supporting their career growth.
• Provide insights on messaging, content delivery, and audience engagement to maximize impact.
• Participate in new business efforts, including contributing creative ideas, pitch materials, and client case studies.
• Stay current on social media trends, platforms, and emerging technologies, sharing insights internally and externally.
• Support agency operations by mentoring staff, prioritizing responsibilities, and promoting best practices.
• Represent Highwire at professional events to build thought leadership and industry connections.

Requirements

• 10+ years of experience in marketing, communications, PR, or advertising agency roles.
• Proven success developing and executing digital and social strategies for clients across B2B technology, cybersecurity, professional services, healthcare, energy, and sustainability.
• Strong client-facing experience with a track record of delivering measurable results.
• Expertise in both organic and paid social campaigns, with experience in content strategy and performance optimization.
• Demonstrated ability to mentor and inspire teams while ensuring high-quality work.
• Experience contributing to new business development, including pitch support and client growth initiatives.
• Strategic, data-driven thinker with the ability to adapt voice, tone, and approach for different clients and audiences.
• Knowledge of social media and content marketing as part of integrated communications programs.
• Familiarity with SEO/SEM strategy is a plus, but not required.
• Excellent organizational, communication, and leadership skills with the ability to manage multiple projects simultaneously.

Preferred

• Familiarity with SEO/SEM strategy is a plus, but not required.

Benefits

• Highwire is a strategic marketing communications agency at the intersection of innovation and industry. We partner with ambitious companies and established brands to navigate complexity, lead markets, and grow with purpose. With integrated expertise in strategic communications, creative, and insights, we cut through the noise to deliver bold ideas and measurable impact across B2B technology, healthcare, cybersecurity, energy and sustainability, professional and financial services, and more.