Responsibilities

• Develop and lead execution of social commerce strategies for multiple clients on platforms like TikTok Shop, Whatnot, Facebook Live and other emerging channels, driving performant customer engagement and conversions
• Oversee sourcing and relationship management of Affiliates, and Influencers – from outreach, to onboarding and briefing and content collaboration – in service of amplifying brand campaigns and achieve sales goals
• Drive the strategy to optimize TikTok Shop storefronts (product merchandising, images, descriptions) to ensure relevance, maximizing click-through and conversion rates
• Direct paid campaign performance (e.g. GMV Max) and track Shop KPIs (e.g. Revenue, conversion rate, affiliate impact, channel ROI), defining reports and actionable insights to enhance data-informed strategies
• Collaborate with internal and client teams (media, creative, brand) to coordinate campaigns, product launches, and ensure consistent brand messaging across all channels
• Lead with the latest social commerce trends, platform updates (e.g. new TikTok Shop features/mandates), platform incentives (Brand & agency), and best practices, proactively integrating these into client strategies
• Cultivate and manage direct relationships with platform leads (e.g. TikTok, Meta, Whatnot) to align platform-level roadmaps with our clients' unique business objectives to identify and scale performance-driven initiatives
• Support defining Channel-specific Growth Models and campaign budgets, ensuring spend is aligned with ROI targets and client expectations (e.g. balancing promotional costs with sales outcomes)

Requirements

• 9-12 years of experience in Management Consulting, eCommerce, Digital Marketing, or Growth, with at least 3+ years specifically focused on leading Social Commerce, Live Shopping or Affiliate-driven teams.
• Proven Leadership: A track record of building and managing teams in a fast-paced agency or brand environment.
• Platform Mastery: Direct experience with the TikTok Shop ecosystem, its algorithms, and the broader social commerce landscape (Meta, YouTube, Walmart, etc.).
• Performance Expertise: A demonstrated history of meeting or exceeding critical KPIs, such as seven-figure sales growth and enterprise-level ROI targets.
• Relationship Management: Exceptional proficiency in navigating complex organizations and managing executive level relationships with clients.
• Analytical Rigor: A data-first mindset capable of steering team-wide tactics and brand strategy informed by market trends and performance metrics.