Responsibilities

• Global Pipeline & Revenue Impact - Drive end-to-end demand generation strategy spanning SMB, Mid-Market, and Enterprise segments. Own pipeline creation targets tied directly to ARR goals with rigorous forecast alignment. Accountable for marketing-sourced and influenced revenue contribution, funnel velocity, stage conversion optimization, and CAC efficiency at scale.
• AI-Forward Growth Engine - Architect an AI-native demand engine — embedding machine learning and automation into segmentation, targeting, personalization, and experimentation workflows. Harness predictive analytics and intent signals to sharpen opportunity prioritization and resource allocation. Build scalable, automated testing frameworks that deliver measurable ROI, and partner cross-functionally to operationalize AI-driven insights across the full go-to-market motion.
• Multi-Product & Lifecycle Demand - Lead integrated demand strategy across both the CX and EX portfolios, ensuring coherent positioning-to-performance execution in close partnership with Product Marketing. Drive tight coordination with PLG and expansion motions, and collaborate with Customer Marketing to accelerate cross-sell and upsell pipeline throughout the customer lifecycle.
• Organizational Leadership - Build, scale, and develop a high-performing global demand generation organization. Establish clear ownership and accountability frameworks tied to pipeline and revenue outcomes. Create disciplined operating rhythms with Sales and RevOps leadership, and raise the bar on analytical rigor, experimentation velocity, and data-informed decision-making across the team.
• What Success Looks Like - Predictable, repeatable pipeline generation tightly aligned to the revenue plan; A measurable increase in marketing’s contribution to ARR; Improved conversion rates and velocity across all segments; Demonstrable efficiency gains through AI-enabled execution and automation; A strong, developing leadership bench within the Demand Generation organization

Requirements

• Proven ownership of pipeline tied directly to ARR in a scaled SaaS environment
• 12+ years in B2B SaaS marketing, with senior-level demand leadership experience
• Experience operating across SMB, Mid-Market, and Enterprise segments
• Deep fluency in marketing analytics, forecasting, and attribution
• Experience embedding AI and automation into demand workflows
• Track record of building and developing high-performing global teams
• Executive presence and ability to influence at the C-level