Vice President – Public Relations CPG Brands

New York, USA (Hybrid)

$115K/yr – $130K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive scalable PR-led affiliate and earned-media growth for consumer brands, leading integrated campaigns, senior client relationships, and media strategy that hits client goals.

  • Must-have: 8+ years of PR leadership focused on consumer brands with proven results.
  • Standout: Strong top-tier media relations and cross-channel program leadership across affiliate, influencer, and earned media.
  • Standout: Experience growing client portfolios and leading teams toward innovative, revenue-focused PR initiatives.

Job Description

Responsibilities

  • Drive scalable revenue growth by designing and executing a comprehensive affiliate strategy that transforms earned media placements into high-performing revenue channels, and that consistently hits aggressive monthly and annual GMV targets for a diverse portfolio of clients.
  • Acquire high-value consumers for our clients by leveraging data-driven insights to identify and partner with top-tier publishers and influencers; focus on strategic customer acquisition that lowers CAC while expanding brand reach into untapped market segments.
  • Master “Earned Storytelling” Integration by being the bridge between performance marketing and traditional PR; secure high-authority editorial “commerce content” placements and ensure that affiliate links are seamlessly embedded within authentic brand-elevating narratives that drive both trust and transactions.
  • Lead the execution of integrated and successful public relations campaigns/programs that exceed client goals.
  • Maintain clear and consistent communications; provide proper direction and counsel; and offer problem-solving solutions to clients.
  • Develop and grow senior client relationships.
  • Lead internal teams and drive their growth; provide proper feedback and guidance; motivated to be creative and achieve excellent results.
  • Review and develop press materials, including but not limited to press releases, media advisories, key messages, Q&As, and executive remarks.
  • Develop overall communications media strategy for clients; manage profitability and financial aspects of accounts.
  • Utilize excellent contacts to secure consistent media coverage across a wide range of consumer, food and beverage, wellness lifestyle, and news publications.
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FINN Partners

3.6 Glassdoor

1300+ People. 3 Continents. 35 Offices. We are a global integrated marketing agency transforming and inspiring the world of communications every day.A LETTER FROM PETER FINN:DECEMBER 2011. FINN PARTNERS WAS BORN. After 11 years serving as co-CEO of a historic agency that carried my father’s name— and mine!—and after 30+ years of working at the firm, I wanted to build something different, bold, meaningful and amazing for clients, our colleagues and the community. "Amazing" was, and is, for me an important word. I imagined we could be "amazing" every day, knowing this is a goal not always achieved but always pursued. A place where talented people could gather and do big things for clients as well as make a difference to the communities important to us.WE LAUNCHED WITH A GROUP WHO SHARED A VISION. This was to be a "new" agency model, driven by a collaborative spirit. We asked, "Can we bind our 60-year legacy to the energy and speed of today’s hi-tech world?" We had $24 million in fees at our founding. Today, we have more than $85 million in fees, over 700 colleagues and 18 offices across three continents. Our Founding Managing Partners, highly respected colleagues who took the leap with me from our former agency, have been joined by the principals of other great agencies that became Finn Partner companies. So many other talented individuals are with us, too, intrigued by the idea of doing amazing things in an amazing workplace community.WE’VE MADE OUR MARK QUICKLY. Finn Partners has been named “Best New Agency,” “Best PR Agency to Work for in North America” and“Best Mid-Sized Agency of the Year” three times. Now, we’re one of the world’s largest agencies.WE ARE A YOUNG AGENCY. We share the genes of a respected agency that pioneered today’s integrated communications. But we are not them. We are unique. We are ourselves. We are focused on the future, building that future during each amazing day.

Founded in 2011
New York, New York, USA
1.1K employees (198 in marketing)
73% recommend to a friend
81% CEO approval

Traffic Signals

Monthly Visitors
58.8K
Traffic Source Mix
Search
39%
Direct
46.4%
Referral
7.6%
Social
5.4%
Paid
1.3%

Headcount Trend

Current headcount: ~1.1K

Marketing Team

Marketing Team Size
135 (12% of company)
Median Career Experience
14.5 years
Median Tenure
4.4 years
Marketing Roles Posted (Last 30 Days)
4

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