Vice President- Product Marketing, Global Private Bank

New York, USA (On-site)

$109K/yr – $190K/yrSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Drive wealth-management marketing strategy and content for ultra-high-net-worth clients, aligning senior stakeholder input with data-driven content and personalized experiences.

  • Must-have: 8+ years in marketing in financial services and cross-functional collaboration.
  • Must-have: Exceptional storytelling to simplify complex financial concepts for client-facing marketing.
  • Standout: Experience leading multi-channel content and rapid test-and-learn experimentation.

Job Description

Responsibilities

  • Partner closely with senior business leaders and subject matter experts across product areas to develop marketing strategies that support business growth and commercial priorities
  • Build compelling, client-centric narratives that translate complex financial concepts and investment capabilities into clear, differentiated marketing
  • Lead the development of digital content experiences designed to engage ultra-high-net-worth clients and drive measurable business results
  • Advance personalized marketing strategies that deliver relevant content experiences tailored to client needs and interests
  • Develop integrated content strategies across multiple formats and channels, including web, email, video, articles, and other digital media
  • Drive a rapid test-and-learn approach to content and campaign optimization, using data and performance insights to continuously improve results
  • Leverage analytics and market insights to inform decision-making, measure impact, and identify opportunities for optimization
  • Build strong partnerships across marketing, digital, analytics, product, and business teams within a global, matrixed organization
  • Manage multiple priorities and stakeholder groups while maintaining a high standard of quality, accuracy, and execution
  • Contribute to the ongoing evolution of marketing capabilities, including scalable content production, personalization, digital innovation, and new ways of working

Requirements

  • 8+ years of experience in marketing; experience in financial services, wealth management, private banking, asset management, or a related field
  • Demonstrated success developing marketing strategies in partnership with senior stakeholders and subject matter experts
  • Exceptional storytelling skills, with the ability to simplify complex concepts into clear, compelling, client-facing marketing
  • Proven ability to build relationships, influence partners, and work effectively across a complex stakeholder environment
  • Highly adaptable, with the ability to navigate change and help evolve marketing approaches in a dynamic environment
  • Active problem solver with strong judgment, attention to detail, and execution discipline
  • Bachelor’s degree

Preferred

  • Familiarity with AI tools, agents, automation, or other emerging technologies that support content creation, optimization, personalization, or team efficiency

Benefits

  • We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location.
  • Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
  • We also offer a range of benefits and programs to meet employee needs, based on eligibility.
  • These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.

Marketing Team

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