Vice President Product Marketing

San Francisco, CA (Remote)

$245K/yr – $255K/yrDirector/Executive10+ years expFull time

Posted 2 weeks ago

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Job Summary

Owns go-to-market strategy and revenue outcomes by shaping category, messaging, and product collaboration, leading launches, enablement, and a scalable AI-first playbook.

  • Leads cross-functional PMM, Sales, and Product partnerships to drive pipeline, win rates, and deal velocity
  • Builds ROI-focused case studies and customer advocacy to support sales and product differentiation

Job Description

Responsibilities

  • Drive revenue impact through influence on pipeline, win rates, deal velocity, and ACV in partnership with Sales.
  • Define category positioning, narrative, and differentiation while leading market education for Commercial Intelligence.
  • Partner closely with Product to shape roadmap based on market opportunity, customer insight, and competitive dynamics.
  • Align packaging and pricing to value, buyer segments, and overall growth strategy.
  • Lead disciplined, high-impact product launches and go-to-market execution.
  • Enable Sales with clear, differentiated messaging, tools, and deal support that improves conversion.
  • Build a strong value-to-proof engine with ROI-driven case studies and customer advocacy for sales enablement and product-specific advocacy.
  • Operate as a revenue leader with accountability for business outcomes, not as a support function.
  • Create clarity in ambiguous environments and align cross-functional teams.
  • Scale impact through AI-first workflows and leverage rather than headcount.

Requirements

  • Ten or more years of experience in Product Marketing within B2B SaaS.
  • Experience in enterprise software and complex sales cycles.
  • Proven impact on win rates, positioning, and go-to-market execution.
  • Strong experience partnering with Product on strategy and roadmap development.
  • Experience leading or supporting transitions from legacy technology to modern, AI-native solutions.
  • Experience working with industry analysts such as Gartner and Forrester.

Preferred

  • Experience in high-growth SaaS environments.
  • Experience defining or shaping new market categories.
  • Experience scaling enterprise go-to-market functions.
  • Background in pricing, commercial systems, or adjacent domains.

Benefits

  • Unlimited Paid Time Off: Flexible PTO policy based on trust, balancing personal time and business needs
  • Wellness Benefit: Quarterly incentive dedicated to improving your health and well-being
  • Comprehensive Insurance: Health and life coverage for you and your family
  • Lucrative Bonus Plan: Enjoy a rewarding bonus structure subject to company or individual performance
  • Equity Program: Benefit from our equity program with additional options tied to tenure and performance
  • Career Growth: Explore new opportunities with our internal mobility program
  • Additional Perks:
  • Training: Access a range of workshops and courses designed to boost your professional growth and take your career to new heights
  • Pets: Bring your pets to our welcoming, pet-friendly offices
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Enable

3.7 Glassdoor

Enable helps manufacturers, distributors, and retailers turn rebates into a strategic growth engine. Enable's easy-to-use, collaborative, scalable rebate management platform lets you take control of your rebates, showing the influence and impact strategic rebate programs have on your company's growth, returns, and opportunities.Our goal is to make a rebate management platform that is fully:• Comprehensive: Effectively manage every deal type while tracking, analyzing and optimizing the entire rebate management process. • Collaborative: Create, negotiate, and execute deals together, then track progress in real-time in one trusted location to promote better alignment.• Controlled: Share the data you want to share, both internally and externally, while configuring workflows, approval processes and audit trails to maintain transparency and compliance.

Founded in 2016
San Francisco, California, USA
638 employees (34 in marketing)
68% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
82.3K
Monthly Google Ads Budget
$1.9K
Traffic Source Mix
Search
43.3%
Direct
44.9%
Referral
7.6%
Social
2.8%
Paid
1.2%

Headcount Trend

Current headcount: ~636

Marketing Team

Marketing Team Size
26 (4% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$276M
Last Raise
$120M
Series Unknown, 2 years ago

Funding History

  • Jan 2024
    Series Unknown
  • Nov 2023
    Series D • $120M
  • Oct 2022
    Series C • $94M

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