Set the SEO vision and multi-year roadmap across assigned client portfolios, aligning strategy to business objectives and measurable KPIs across both traditional and AI-driven search environments.

Serve as a senior escalation point and trusted advisor, building and maintaining executive-level client relationships and guiding high-stakes decisions.

Establish and reinforce wide standards for SEO strategy, governance, QA, and delivery consistency across technical, content, and authority workstreams.

Lead and develop senior talent (Directors, Associate Directors, and Managers), driving coaching, succession planning, and a high-performance, learning-oriented team culture.

Drive integrated solutions by partnering with cross-functional leaders (e.g., paid search, analytics, activation, content, and broader media teams) to ensure SEO is embedded in holistic plans.

Own the evolution of the SEO toolset and tech stack, ensuring teams are equipped to analyze and optimize performance across both traditional and AI-driven search environments.

Guide enterprise measurement approaches and executive-ready storytelling, including how success is defined and measured across both traditional search performance and emerging AI-driven search experiences.

Selectively leverage AI-assisted capabilities where appropriate (e.g., opportunity identification, workflow efficiencies, trend monitoring) while maintaining strong human judgment and quality control.

Drive the development of scalable frameworks, capabilities, and solutions that enable clients to compete for visibility across AI-driven and answer-based search experiences.

Support account growth and new business by shaping SEO narratives, contributing to pitches, and clearly articulating the value of SEO across the evolving search landscape.