Responsibilities

• Demand Pull-Through Strategy: Design and execute marketing programs that create customer and channel demand, delivering measurable revenue growth.
• Partner with Sales to ensure alignment on go-to-market plans and value capture.
• Product & Portfolio Management: Drive go-to-market execution for new products, innovation impact metrics, and lifecycle management.
• Share equal accountability with R&D and Sales to ensure innovation pipelines are aligned with customer needs and commercialized effectively.
• Position and price products to maximize value and support margin enhancement.
• Business-Specific Brand Management & Execution: Lead the development and execution of tailored strategies, tools, and materials for marketing and brand within specific channels and product categories.
• Reinforce Owens Corning’s Iconic Brand advantage by ensuring consistent, compelling brand presence in the market.
• Customer & Market Insight: Build a deep understanding of customer needs, competitive dynamics, and market trends, spending significant time with customers.
• Establish continuous market and product intelligence and insight capabilities; partner with sales for a portion of shared accountability.
• Translate insights into strategies and programs that strengthen share, expand margins, and drive loyalty.

Requirements

• 12–15+ years of progressive marketing leadership in complex B2B/B2B2C environments.
• Proven results in demand pull-through, brand execution, product innovation, digital marketing, and competitor/customer insights.
• Track record of launching new products and leading go-to-market execution that delivered measurable growth.
• Experience partnering with Sales, R&D, and Operations to achieve commercial outcomes.
• Demonstrated success developing high-performing, diverse teams.
• Business-first orientation with a direct line of sight to growth, margin, and P&L impact.
• Player/coach mindset: able to dive into the details of execution while leading the team forward.
• Customer-centric, digitally fluent, and data-driven.
• Executive presence with the ability to influence across the enterprise.
• Known for developing talent and strengthening future leadership pipelines.