Growth Marketing Lead
Launch Day
USA (Remote)
$110K/yr - $150K/yrIn-houseFull-timeMid level4+ years exp.
13 hrs ago
Vice President of Member Experience & Growth
Huntsville, AL (On-site)
$95K/yr – $110K/yrSenior Level5+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and drive the association-wide membership growth and family engagement agenda, aligning strategy with mission, operations, and program outcomes to boost recruitment, retention, and participation.
- Membership Growth & Family Engagement: shape the overall growth strategy, goals, and programs across branches to increase recruitment, activation, and long-term participation.
- Experience & Inclusion: establish repeatable, high-quality member journeys and inclusive touchpoints from first contact to ongoing engagement.
- Cross-Functional Leadership: partner with senior leaders and program teams to align membership initiatives with budget, community impact, and YMCA standards.
Job Description
Own and drive the association-wide membership growth and family engagement agenda, aligning strategy with mission, operations, and program outcomes to boost recruitment, retention, and participation.
- Membership Growth & Family Engagement: shape the overall growth strategy, goals, and programs across branches to increase recruitment, activation, and long-term participation.
- Experience & Inclusion: establish repeatable, high-quality member journeys and inclusive touchpoints from first contact to ongoing engagement.
- Cross-Functional Leadership: partner with senior leaders and program teams to align membership initiatives with budget, community impact, and YMCA standards.
Heart of the Valley YMCA
Since 1910, the YMCA in Huntsville and North Alabama has provided a wide array of programs and services for children of pre-school, youth, and teen ages, as well as adults and seniors, families, and individuals.Our programs focus on accomplishing our mission of by exemplifying the Y values of caring, honesty, respect and responsibility in our areas of focus: Youth Development, Healthy Living and Social Responsibility.Our MissionTo put Christian principles into practice through programs that build healthy spirit, mind and body for all.Working to ensure that no one is turned away from YMCA programs or services because of an inability to pay for them.Heart of the Valley YMCA serves more than 23,000 members through seven locations: Southeast Family YMCA and Downtown Express YMCA in Huntsville, the Hogan Family YMCA in Madison, and the YMCA Downtown Early Childhood Education Center, YMCA Southeast Early Childhood Education Center and YMCA Northwest Early Childhood Education Center.
Traffic Signals
Monthly Visitors
11.6K
Monthly Google Ads Budget
$389
Traffic Source Mix
Search
26.8%
Direct
49.1%
Referral
6.1%
Social
16.6%
Paid
1.3%
Headcount Trend
Current headcount: ~112
Marketing Team
Marketing Team Size
2 (2% of company)
