Responsibilities

• Develop, maintain and nurture deep knowledge and a POV on groundbreaking tools/ tech, platforms and partners that benefit our client work and thought leadership in the industry.
• Drive new approaches and contribute to product development to help deliver the most influential and impactful work for our clients.
• Lead measurement for the Consumer Brands practice, including helping teams set important metrics, measuring success and crafting value storytelling
• Develop stand alone and integrated PESO measurement approaches and be able to partner with agency partners to help develop integrated measurement approaches
• Be the expert and inspiring leader in assessing diverse and evolving needs across Consumer Brands’ clients. Scale guidelines and tailor them to different business goals.
• Stay connected with earned media and digital counterparts to evolve approaches as quickly and dynamically as the world around us
• Be an expert at using web and social media analytics platforms to measure campaign success and provide data-backed recommendations for optimization.
• Work in collaboration with other leaders at the agency to drive decisions that produce industry leading work and deliver POVs for clients and the industry
• Serve as a thought partner on the team to provide strategic recommendations for developing and improving social / earned media campaigns.
• Deeply understand client background, industry issues, products and services, key customers and competitors in the marketplace and identify needs that need to be addressed.

Requirements

• 8+ years of experience in digital analytics, market research or related field; agency experience preferred
• Working knowledge of advanced statistics and data modelling techniques
• Experience with a variety of tools related to social listening and other research tools (Brandwatch, GWI, NW, Quid, Simmons/ MRI to name just a few.)
• Deep experience in creating and evolving measurement approaches managing and making clients think differently about the ROI of PR.
• Ability to grasp critical business issues and knowing how to orient data around the issue, including developing interesting frameworks and simplifying complex data sets/ insights.
• Experience working with or interest in data visualization tools and creative ways to display information as well as excellent storytelling
• Ability to lead and coach team members
• Strong verbal and written communication, organizational and time-management