Responsibilities

• Own the day-to-day operations, performance, and output of the marketing org
• Act as a right hand to the CMO and CEO on new growth initiatives, owning them from strategy through GTM execution with the team
• Set the standard for AI-native marketing across the team: guide how AI is used in daily work, build internal tools, automations, and prototypes when needed, and train the team to work the same way
• Own paid acquisition strategy end to end across TikTok, Meta, Instagram, YouTube, Google, and emerging platforms, including planning, execution, and optimization
• Use AI across the paid and content workflow, from creative testing and iteration to campaign analysis and reporting
• Drive content and creator marketing built for how students actually consume, evolving StudyFetch's creator program for authenticity, reach, and ROI
• Manage the marketing budget in partnership with the CMO, reallocating spend based on performance and strategy sessions
• Build systems and processes that enable fast, consistent, and high-quality execution across campaigns
• Deliver growth insights and performance reporting to the executive team, including the COO
• Work cross-functionally with Product and Data teams, with fluency in Mixpanel events and how marketing decisions show up in product behavior