Responsibilities

• Marketing Strategy Formulation: Develop annual and long-term marketing strategic plans based on company business objectives.
• Market Insight and Analysis: Monitor industry trends, competitive landscape, and consumer behavior to provide data support for strategic decision-making.
• Brand Strategy Management: Responsible for the company's brand positioning, brand value communication, and brand asset building.
• Marketing Mix and Product Strategy: Develop product promotion, market positioning, pricing, and channel strategies.
• Digital Marketing and Data-Driven Decision Making: Utilize digital tools and data analytics to optimize marketing effectiveness and improve ROI.
• Cross-Departmental Collaboration: Collaborate with sales, product, operations, customer service, and finance departments to ensure the implementation of marketing strategies.
• Marketing Campaign Planning and Execution: Lead the execution of large-scale marketing campaigns, advertising, content marketing, and public relations strategies.
• Market Budget Management: Develop and manage marketing budgets, optimizing resource allocation and return on investment.
• Team Building and Leadership: Recruit, train, and manage the marketing team, enhancing their strategic thinking and execution capabilities.
• Performance Evaluation and Optimization: Establish a marketing KPI system, regularly evaluate campaign effectiveness, and optimize strategies.