Vice President of Marketing

Leawood, KS (On-site)

Salary Not AvailableSenior Level10+ years expFull time

Posted 3 months ago

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Job Summary

Drive a multi-brand restaurant marketing program across KBP with franchisor alignment.

  • Own multi-brand marketing strategy and cross-brand alignment across franchisor standards
  • Must-have: 10+ years of marketing experience, preferably within the QSR industry
  • Standout: Leading analytics framework to measure ROI and optimize campaigns

Job Description

Drive a multi-brand restaurant marketing program across KBP with franchisor alignment.

  • Own multi-brand marketing strategy and cross-brand alignment across franchisor standards
  • Partner with national franchisor marketing teams to align campaigns
  • Represent the organization in franchise marketing committees and co-ops
  • Lead localized marketing strategies to drive traffic, sales, and brand relevance across markets
  • Oversee all marketing channels including digital, social media, local store marketing, partnerships, and in-store activation
  • Direct marketing efforts for new restaurant openings, from pre-launch through sustained growth
  • Establish and lead a robust analytics framework to measure campaign performance, ROI, and customer insights
  • Collaborate cross-functionally with Operations to ensure seamless execution at the restaurant level
  • Build, mentor, and lead a high-performing marketing team
  • Manage agency and vendor relationships to ensure quality and cost efficiency
  • Must-have: 10+ years of marketing experience, preferably within the QSR industry
  • Strong analytical mindset with experience leveraging data to drive decisions
  • Standout: Leadership scope with cross-brand influence and measurable ROI focus
  • Benefits: Full-time employees are eligible for a comprehensive benefits package that includes medical, dental and vision coverage, short- and long-term disability, a 401(k) company match, paid time off, life insurance, and AD&D coverage.
KBP Brands logo

KBP Brands

3.6 Glassdoor

KBP Brands is a leading restaurant franchise group with a clear vision: to create a great place to work, a great place to eat, and a great place to own. For more than 20 years, KBP has remained focused and deliberate about creating and sustaining an environment that values and balances our responsibility to, and impact on, our customers, people, and communities. KBP Brands consistently ranks as one of the 10 Fastest-Growing Restaurant Chains and one of the Top 100 Fastest-Growing Businesses in North America. Today, the company owns and operates 1000+ restaurants across 32 states. If you are looking to be part of an energetic, entrepreneurial company with countless opportunities for growth – personally, professionally, and financially – then a career with KBP Brands may be the right fit for you. To join the KBP Brands team: www.kbpbrands.com/careers

Founded in 1999
Leawood, Kansas, USA
522 employees
62% recommend to a friend
62% CEO approval

Traffic Signals

Monthly Visitors
18.7K
Traffic Source Mix
Search
29.4%
Direct
46%
Referral
5.8%
Social
17.3%
Paid
1.4%

Headcount Trend

Current headcount: ~522

Marketing Team

Median Career Experience
17.5 years
Median Tenure
3.8 years