Responsibilities

• Conduct thorough, ongoing analyses of U.S. consumer, market, and competitive data to guide strategic decisions.
• Build a robust foundation of consumer insights that support brand strategies, activations, communications, innovation, and commercialization plans.
• Stay informed about current trends in consumer behavior, market dynamics, and media technology, applying these insights to enhance marketing strategies and initiatives.
• Clearly articulate the Brand Vision and Long-Term Growth Plan to achieve sustainable market leadership and increased market share.
• Lead the development and execution of an integrated brand marketing strategy designed to enhance brand awareness, strengthen consumer and cultural relevance, build brand equity, and secure market share leadership and growth.
• Lead the creation and implementation of comprehensive brand communication plans across all relevant touchpoints within the U.S. media ecosystem, including paid, earned, and owned channels, including consumer and retail media, ecommerce platforms, proprietary channels, content creators, partnerships, and public relations.
• Utilize technology solutions to develop and execute marketing initiatives, leveraging data analytics, mar-tech tools, ecommerce systems, and artificial intelligence.
• Facilitate cross-functional coordination to ensure alignment between Brand, go-to-market strategies, and sales operations.
• Collaborate with Finance and Revenue Growth Management teams to establish and implement effective pricing/assortment/promotional strategies and margin optimization.
• Define and oversee customer service strategies and workflows to deliver outstanding consumer experiences.

Preferred

• Direct research priorities and development initiatives for new product innovation and renovation.
• Oversee a 5-year innovation pipeline aligned to consumer and customer needs. Within this, develop winning product concepts rooted in U.S. consumer’s insights and with strong unique value propositions.
• Partner cross-functionally with R&D, Procurement, Operations, Quality, Finance and Sales to deliver breakthrough products from concept to launch.
• Collaborate closely with sales teams to commercialize new products and merchandising solutions that capitalize on retailer growth opportunities.
• Lead, coach, inspire, and develop a high-performing marketing team to build functional capabilities and performance.
• Design and implement effective marketing organization structures and processes.
• Optimize team performance to achieve growth and profitability targets.
• Champion learning & development initiatives to build best-in-class capabilities.
• Oversee recruiting, selection, and talent management for the marketing function.

Benefits

• Base Salary: $260,000 - $280,000
• Bonus Opportunity: 30%
• 20 days PTO
• 4% match on 401k
• Health care by Blue Cross Blue Shield Illinois
• Vision & Dental Coverage
• Free Vision & Dental
• Hybrid work schedule in NYC