Responsibilities

• Marketing Strategy, Brand & Market Presence: Develop and lead an integrated marketing strategy aligned with First Book’s growth, revenue, membership, Marketplace, and impact priorities.
• Define and steward First Book’s brand standards, including voice, visual identity, tone, positioning, and external representation.
• Own the overarching First Book narrative and ensure external communications consistently communicate First Book’s mission, impact, capabilities, and market position.
• Ensure digital campaigns, social media, web content, email, pitches, sell sheets, events, and other external-facing materials align with First Book’s brand and messaging standards.
• Use audience insights, research, market intelligence, and partner feedback to continuously refine positioning.
• Go-To-Market Strategy & Revenue Enablement: Serve as the strategic marketing partner to the leaders of Strategic Alliances, Nonprofit Partnerships, Development, Community/Member Engagement, and Marketplace.
• Establish scalable GTM frameworks that guide audience outreach, engagement, conversion, and retention.
• Equip revenue and member-growth teams with the messaging, tools, and training needed to effectively communicate First Book’s value.
• Offer Architecture & Pricing Strategy: Design and own First Book's partnership offer architecture, including defining tiers, deliverables, and positioning for corporate and nonprofit partners, and anchoring pricing to the measurable value delivered: CSR impact, educator reach, market intelligence, and brand alignment.
• Partner with Finance, Operations, and the CRO to develop and maintain full-cost recovery pricing models that account for direct costs, overhead, and a sustainable surplus margin, ensuring every offering is financially sound, market-competitive, and built for organizational reinvestment.

Requirements

• Bachelor’s degree in marketing, communications, business, nonprofit management, or a related field required.
• Equivalent combination of education and significant relevant professional experience considered.
• 10 or more years of progressive marketing experience, including at least 3–4 years in a senior leadership capacity with responsibility for leading teams and organizational marketing strategy.
• Demonstrated success building, rebuilding, or substantially evolving a marketing function.
• Experience establishing brand standards, messaging architecture, marketing infrastructure, team structures, processes, and performance expectations.
• Deep expertise in B2B or hybrid B2B/B2C marketing, including marketing to institutional partners, corporations, foundations, nonprofit organizations, funders, or similarly complex audiences.
• Strong command of integrated marketing, including brand strategy, positioning, content, digital and web marketing, campaign management, audience engagement, and sales or partnership enablement.
• Demonstrated experience developing value propositions, messaging frameworks, audience positioning, and customer or partner journeys.
• Understanding and experience with full-cost recovery and value-based pricing principles.
• Experience translating mission, impact, programs, services, or complex capabilities into compelling commercial, fundraising, or partnership propositions.

Preferred

• Advanced degree in marketing, business administration, communications, or a related discipline preferred.
• Experience in the nonprofit, education, social-impact, or social-enterprise sectors strongly preferred; significant corporate or agency experience working with mission-driven organizations will also be considered.

Benefits

• Medical and dental insurance coverage.
• Life insurance and Accidental Death and Dismemberment (AD&D) coverage.
• Paid vacation and sick leave.
• 12 paid holidays annually.
• 401(k) retirement plan with employer matching contributions.
• Employer-provided parking stipend (Washington, DC).