Own and orchestrate enterprise marketing strategy that aligns to firm priorities, translates into targeted go-to-market plans, and strengthens market positioning for analytics offerings.

• Growth Infrastructure: Develop a scalable marketing plan tied to growth targets and priority sectors.
• Product Marketing & Positioning: Define packaging and messaging for ECG’s analytics capabilities to differentiate in competitive markets.
• Marketing Leadership & Execution: Lead integrated campaigns and coordinate across divisions to drive awareness, engagement, and pipeline.
• Brand & Narrative: Shape the firm’s voice, thought leadership, and market credibility across channels.
• Digital & Content Strategy: Strengthen content, social, and web presence to reflect a modern, product-oriented narrative.
• Go-to-Market for Offerings: Create launch plans, messaging, and sales enablement for new analytics capabilities.
• Sales Alignment: Partner with business development to ensure marketing supports revenue goals and pipeline quality.
• Events & Engagement: Oversee events strategy and sponsorships with measurable ROI.
• Team & Capability Building: Build and lead a high-performing marketing team with KPI-driven governance.
• Strategic Advising: Collaborate with executive leadership to translate strategy into disciplined marketing plans.