Responsibilities

• Define and evolve the DocUpdate brand as the company scales
• Build a culturally relevant healthcare brand clinicians genuinely want to be associated with
• Shape messaging across every touchpoint while preserving trust and clinical credibility
• Ensure the brand consistently reflects our physician-first identity and voice
• Translate complex healthcare workflows into clear, compelling storytelling
• Build a strong physician founder brand and turn us into one of the most influential physician-founder voices in healthcare
• Develop high-impact thought leadership strategy across social channels (Instagram, YouTube, LinkedIn, X, Reddit), podcasts, press, speaking engagements, and video
• Create a scalable content engine around founder insights, physician advocacy, innovation, and access to care
• Help position DocUpdate as the trusted voice connecting clinicians, industry, and patient access
• Own clinician acquisition strategy across paid, organic, partnerships, referrals, and lifecycle marketing

Requirements

• 7+ years in marketing, brand, growth, or community leadership
• Experience building culturally relevant brands with passionate communities
• Proven success leading multi-channel acquisition and growth
• Strong background across: Paid media
• Organic social
• Influencer strategy
• Community building
• Lifecycle marketing
• Content strategy
• Experience scaling consumer, membership, creator-led, or community-driven brands

Preferred

• Bonus points if you have experience marketing to physicians or highly credentialed professional audiences.

Benefits

• Healthcare : Medical, dental, and vision coverage for you and your dependents + on-demand healthcare concierge
• HSA, FSA & DCFSA : Pre-tax savings options for healthcare and dependent care, with monthly employer contributions to HSA (if enrolled in a high-deductible plan)
• Coverage & Protection : 100% paid short- and long-term disability, plus life and AD&D insurance
• Flexible Time Off : Take the time you need with a flexible vacation policy — recharge your batteries your way
• Parental Leave : Paid parental leave to spend time with your newborn, adopted, or foster child (available after 6 months)
• Your Work, Your Way : If you’re close to an office, we encourage spending some time in-person to collaborate and connect. If not, remote is always an option.
• Home Office Setup : We’ll ship you the gear you need to create a comfortable workspace at home.
• 401(k) : Save for your future with tax advantages (and company match!)