Own marketing strategy and operations to expand reach and impact through data-driven planning, brand positioning, research, PR, and cross-functional execution.

• Market Strategy & Planning: Develop data-driven marketing plans, identify opportunities, and guide audience growth.
• Team Leadership & Campaign Execution: Lead marketing teams, coordinate cross-functional campaigns, and align efforts with company goals.
• Collaboration & Analytics: Work with product, sales, and communications to optimize campaigns using analytics and performance data.

Responsibilities

• lead and oversee all marketing strategies and operations, including market planning, brand positioning, and initiatives to enhance audience reach and engagement.
• Responsibilities include the development and execution of data-driven marketing plans, conducting comprehensive market research, directing public relations efforts, and managing marketing teams to ensure alignment with organizational goals.
• Collaboration with cross-functional teams and the ability to drive results-oriented campaigns is a key aspect of this role.

Requirements

• Strong proficiency in Market Planning and Market Research to identify opportunities and trends
• Experience in Marketing Management and Marketing strategy development and execution
• Knowledge of Public Relations and building impactful campaigns that drive brand awareness and credibility
• Exceptional leadership, organizational, and decision-making skills
• Proven ability to lead and inspire cross-functional teams
• Experience working with data-driven strategies and analytics tools
• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred
• Background in B2B digital marketing or experience in content-oriented businesses is a plus