Responsibilities

• Develop and execute the property's comprehensive marketing strategy to maximize revenue, profitability, and market share.
• Establish annual marketing plans, budgets, performance objectives, and departmental priorities.
• Serve as a member of the executive leadership team, contributing to the overall strategic direction of the property.
• Analyze market trends, competitive activity, guest behavior, and business performance to identify growth opportunities.
• Protect and strengthen the Cedar Crossing brand across all guest touchpoints.
• Direct advertising, media buying, creative development, digital marketing, public relations, and social media strategies.
• Ensure consistent brand messaging and visual identity throughout all marketing communications.
• Evaluate advertising effectiveness and optimize marketing investments.
• Provide strategic oversight of the Cedar Crossing Discovery Club and all player loyalty initiatives.
• Direct database marketing strategies, player segmentation, reinvestment programs, and direct marketing initiatives.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Hospitality, or a related field required; Master’s degree preferred.
• Seven (7) years or more years of progressive casino marketing leadership experience, including senior management responsibilities.
• Other combinations of education and experience may be considered.
• Demonstrated success leading advertising, database marketing, player development, promotions, entertainment, and brand strategy.
• Strong financial acumen with experience managing marketing budgets and analyzing business performance.
• Exceptional leadership, communication, negotiation, and organizational skills.
• Proven ability to inspire teams, manage change, and build collaborative relationships across multiple departments.
• Thorough understanding of casino operations, gaming regulations, player loyalty programs, and entertainment marketing.
• Must have ability to: Communicate effectively with all levels of Team Members, guests and outside contacts.
• Strong leadership and team management skills