Responsibilities

• Inspires, owns, and champions brand voice & positioning internally, with consumers, and with franchisee partners
• Owns agency relationships (media & creative), and works with the CMO to optimize agency structure and strategy
• Spearheads strategic & creative development of marketing communications programs, balancing long-term health of brand with short-term sales results
• Provides strategic thought leadership by leveraging both qualitative and quantitative insights
• Oversees modernization of consumer engagement models, including social strategy overhaul, a continued emphasis on brand building in digital environment, and an emphasis on earned media through influencer and PR channels
• Enhances the brand’s leadership position by providing thought leadership around advertising/media/PR and related consumer culture
• Oversees the development of Popeyes’s omni-channel media plan, including oversight of paid and owned media budgets and optimization of cross-platform media programs, working in conjunction with internal analytics counterparts
• Develops clear KPIs and measurement frameworks to assess effectiveness of all media and optimize ROI and business impact.
• Provides education and leadership to the broader marketing organization and brand leadership on the plan, impact/value and results of our media plans.
• Builds best in class team to lead development of on-going creative and media campaigns.

Requirements

• Proven track record of elevating the quality and impact of creative output
• Must have the ability to interface and maintain excellent professional relationships with a variety of audiences to include franchise partners, agencies, vendors and internal teams
• Excellent understanding of branding, marketing, advertising, and media principles
• Demonstrated ability to inspire agencies to their best work
• Craft oriented with business background and high sense of curiosity
• Strong teamwork and interpersonal skills
• Highly organized and motivated with a desire to outperform
• Ability to work and thrive in a fast-paced and deadline-driven environment
• Bachelor’s degree in Business, Marketing, or related field
• 15+ years of progressive marketing experience in QSR, CPG, Retail, or related field

Benefits

• Benefits at all of our global offices are focused on physical, mental and financial wellness.
• We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.